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贵州“村BA”赛事品牌发展的机遇、挑战与路径

Guizhou’s “Village BA Basketball” Events Boost Rural Revitalization: A Dual Test of Opportunities and Challenges

Leisure Sports and Health / 2024,4(4): 7-10 / 2025-04-28 123 14

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• Authors: 金强 张哲魁
• Information:

  武汉文理学院，武汉

• Keywords:
  Guizhou “Village BA”; Rural revitalization; Allocation of sports resources
  贵州“村BA”; 乡村振兴; 体育资源配置
• Abstract: Taking Guizhou’s “Village BA” competition as an example, this study examines the development of the situation, possibilities, and problems facing the background of rural revitalization strategy through literature review, logical analysis, and case analysis. It is found that the “Village BA” competition has become a typical case of the integration of rural sports, culture and economy by virtue of the advantages of policy support, cultural inheritance and innovation, economic development and industry. However, the event also faces difficulties in raising funds, brain drain, imperfect organization and management of the event, insufficient logistical support and limited marketing and other problems.To this end, this paper proposes countermeasures such as optimizing the allocation of sports resources, strengthening the top-level design of the government, improving the organization and management of events, cultivating and introducing talents, and expanding the channels of fund raising, so as to sustainable development of “Village BA” events and provide practical exploration for the high-quality development of rural sports. 本研究利用文献资料法、逻辑分析法和案例分析法，探讨贵州“村BA”竞赛活动在乡村振兴战略背景下的发展现状、面临的机遇和挑战。研究发现，“村BA”赛事凭借政策支持、文化传承与创新、经济发展与产业带动等优势，已成为乡村体育与文化、经济融合的典型案例。然而，赛事也面临资金筹集困难、人才流失、赛事组织与管理不完善、后勤保障不足以及市场推广受限等问题。为此，本文围绕推动“村BA”赛事可持续发展，优化体育资源配置，加强政府顶层设计，完善赛事组织管理，培养和引进人才，扩大筹资渠道，实践探索，为乡村体育高质量发展提供对策措施。
• DOI: https://doi.org/10.35534/lsh.0404002
• Cite: 金强，张哲魁．贵州“村BA”赛事品牌发展的机遇、挑战与路径［J］．休闲运动与健康，2024，4（4）：7-10．