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户外运动产业数字化转型的驱动机制、现实困境与优化路径——基于TOE 理论视角

The Driving Mechanism, Practical Dilemmas and Optimization Path of Digital Transformation in the Outdoor Sports Industry: A Perspective Based on the TOE Theory

Leisure Sports and Health / 2025,5(2): 60-67 / 2025-10-31 9 2

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• Authors: 陈道平
• Information:

  湖北大学体育学院，武汉

• Keywords:
  Outdoor sports industry; Digital transformation; TOE theory; Driving mechanism
  户外运动产业; 数字化转型; TOE理论; 驱动机制
• Abstract: In the context of the digital economy, the digital transformation of the outdoor sports industry has become an important path to drive industrial upgrading and meet consumer demands. Based on the TOE theoretical framework, this paper systematically dissects the driving mechanism and practical challenges of the digital transformation of the outdoor sports industry from the dimensions of technology, organization, and environment, and proposes optimization paths. The research finds that in the technological dimension, digital technology reshapes the underlying logic of the industry through architecture reconstruction, element upgrading, and computing power empowerment, but the insufficient construction of digital outdoor consumption scenarios and the lack of “digital + outdoor” talents constrain the release of technological dividends; in the organizational dimension, the integration of industrial resources, cross-border integration, and structural optimization can expand the value space, but the weak self-capacity of enterprises in digital transformation and the lack of a data collaborative linkage mechanism among industries lead to low collaborative efficiency; in the environmental dimension, market pressure, policy traction, and governance optimization constitute external driving forces, while the lagging construction of digital transformation policy regulations weakens the supporting effect of the environment. In response to the above problems, the research proposes a three-dimensional path of “technological breakthrough - organizational collaboration - environmental support”: promoting the construction of digital outdoor consumption scenarios, expanding the talent cultivation channels for “digital + outdoor”; enhancing the self-generated capacity of enterprises for digital transformation, and building an efficient data linkage mechanism among industries; strengthening the construction of policy regulations, and optimizing the guarantee environment for digital transformation. 在数字经济背景下，户外运动产业数字化转型已成为驱动产业升级、满足消费需求的重要路径。本文基于TOE理论框架，从技术、组织、环境三个维度系统解构户外运动产业数字化转型的驱动机制与现实困境，并提出优化路径。研究发现，技术维度上，数字技术通过架构重构、要素升级与算力赋能重塑产业底层逻辑，但数字化户外消费场景建设不足和“数字+户外”人才匮乏等问题制约技术红利释放；组织维度上，产业链资源整合、跨界融合与结构优化可拓展价值空间，但企业数字化转型自身能力偏弱，产业间数据协同联动机制缺乏导致协同效率低下；环境维度上，市场倒逼、政策牵引与治理优化构成外部推力，而数字化转型政策法规体系建设滞后削弱环境支撑效力。针对上述问题，研究提出“技术突破—组织协同—环境支撑”三维路径：推动数字户外消费场景建设，拓宽“数字+户外”人才培养渠道；提升企业数字化转型自生能力，构建高效的产业间数据联动机制；加强政策法规体系建设，优化数字化转型保障环境。
• DOI: https://doi.org/10.35534/lsh.0502010 (registering DOI)
• Cite: 陈道平．户外运动产业数字化转型的驱动机制、现实困境与优化路径——基于TOE 理论视角［J］．休闲运动与健康，2025，5（2）：60-67．