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后冬奥时代中国冰雪旅游高质量发展的探索与反思
Exploration and Reflection on the High-Quality Development of China’s Ice-Snow Tourism in the Post-Olympic Era
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Information:
澳门城市大学国际旅游与管理学院，中国澳门
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Keywords:
Post-Olympic era; Ice and snow tourism; High-quality Development; Development dilemma; Path exploration; Regional development comparison后冬奥时代; 冰雪旅游; 高质量发展; 发展困境; 路径探索; 区域发展比较
- Abstract: The successful hosting of the 2022 Beijing Winter Olympics has propelled China’s ice‑snow tourism industry into a new stage of development, and high‑quality development has become a core concern for both academic and policy circles. In the post-Olympic era, China’s ice‑snow tourism is confronted with challenges in transforming from seasonal consumption to normalization, popularization, and regionalization. This paper systematically sorts out the current situation of the high-quality development of China’s ice‑snow tourism in the post‑Olympic era. Taking five typical regions, namely the traditional advantageous areas in Northeast China, the core driving areas of the Winter Olympics, the emerging growth poles in Northwest China, the emerging expansion areas in South China, and the innovative zones of indoor ice‑snow tourism — as research objects, it deeply analyzes the differentiated development models and practical dilemmas of China’s ice‑snow tourism in the post-Olympic era, and puts forward targeted implementation paths and countermeasures for the high‑quality development of typical regions, so as to provide theoretical support and practical references for the high-quality development of China’s ice-snow tourism industry. 2022年北京冬奥会的成功举办，推动我国冰雪旅游产业迈入发展新阶段，高质量发展成为学界与政策领域共同关注的核心议题。后冬奥时代，冰雪旅游由季节性消费向常态化、全民化、全域化转型面临挑战。本文系统梳理了我国后冬奥时代冰雪旅游高质量发展的现状，以东北传统优势区、冬奥核心带动区、西北新兴增长极、南方新兴拓展区、室内冰雪创新区五大典型区域为研究对象，深入剖析了后冬奥时代中国冰雪旅游差异化发展模式、现实困境，针对性提出典型区域高质量发展的实施路径与对策，以期为我国冰雪旅游高质量发展提供理论支撑与实践参考。
- DOI: 10.35534/lsh.0601019 (registering DOI)
- Cite: 王浩羽．后冬奥时代中国冰雪旅游高质量发展的探索与反思［J］．休闲运动与健康，2026，6（1）：119-124．
