Study on the Guiding Mechanism of Ideological and Political Education in Colleges and Universities to Network Public Opinion during the Period of COVID-19 Prevention
Keywords:
Ideological and political education in colleges and universities; Network public opinion; Guidance mechanisms
高校思政教育;网络舆论;引导机制
Abstract:
During the period of COVID-19 prevention, the network rumors are
volatile and powerful, which is a normal expression of public opinion that affects
the public. The spread of network rumors is the result of macro social background,
meso group interaction and micro individual psychological interaction. Analyzing
of its communication structure, it is composed of rumors, rumor, new media, rumor
effect and rumor obstacles, and generating information flow according to the needs
of its recipient. Therefore, in ideological and political education in colleges and
universities, it is suggested that the network rumor should be guided from five paths:
leading the mainstream discourse, improving the ability of identification, creating the
communication atmosphere, integrating information resources and providing factual
experience.
此次防疫期间,网络谣言聚合多变,能量庞大,是影响大众的常态化
舆论表达。网络谣言的传播是宏观社会背景、中观群体互动和微观个体心理交
互作用的结果。分析其传播结构,是由谣传者、谣言、新媒体、谣传效果和谣
传障碍构成,并根据受传者的需要产生信息流变。因此,在高校思政教育中,
可从主流话语引导、提升鉴别能力、营造传播氛围、整合信息资源、提供事实
经验五个路径对网络谣言进行引导。