国际中文开源期刊平台

中国大陆 ACG 粉丝自我身份认同建构过程的探索与研究——能动的消费者

Exploration and Research on the Construction Process of ACG Fans’ Self Identity in Chinese Mainland —Active Consumers

社会科学进展 / 2022,4(1)：31-52 / 2022-02-15 338 770

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• 作者： 贾雨欣      陆薇薇     
• 单位：

  东南大学，南京
  

• 关键词： ACG；亚文化；身份认同；粉丝文化
• ACG; Subculture; Identity; Fan culture
• 摘要： 本研究的指导范式为“能动受众理论范式”，旨在研究中国大陆背景下，日本动画、漫画与游戏等（统称 ACG）的粉丝作为能动的消费者的自我身份认同建构 问题。深入 ACG 文化圈的粉丝明显区分于这些动画的普通观众。ACG 粉丝首先通过个人的观看行为，对 ACG 文化圈的某一特定文本感到着迷。这样的着迷又由不自觉转向自觉，在此过程中粉丝积极地寻求谋求自我身份认同的途径，并开始了解更大范围的ACG文化圈。最终粉丝会参与进粉丝社区，成为ACG文化圈的深读者，并构建出完整的身份认同。在构建自我粉丝身份认同的过程中，粉丝的能动性得到了体现。ACG 粉丝社区也因为粉丝的能动性而保有着长久的生命力与发展的潜力。
• The guiding paradigm of this study is the “active audience theory paradigm”, which aims to study the self-identity construction of Japanese Animation, Comic and Game(generally referred to ACG) fans as active consumers in Chinese mainland. The fans who go deep into the ACG cultural circle are obviously different from the ordinary audience. ACG fans are first fascinated by a specific text in the ACG cultural circle through their personal watching behavior, and such fascination turns from unconsciousness to consciousness. In this process, these fans actively find ways to seek self-identity and begin to understand the wider ACG cultural circle. Finally, fans will participate in the fan community, become deepgoing readers of ACG cultural circle, and complete the building of self identity. In the process of building self-identity, the initiative of fans is reflected. As a result, ACG fan community maintains long-term vitality and development potential because of such initiative of fans.
• DOI： https://doi.org/10.35534/pss.0401004
• 引用： 贾雨欣，陆薇薇．中国大陆 ACG 粉丝自我身份认同建构过程的探索与研究——能动的消费者［J］． 社会科学进展，2022，4（1）：31-52．