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传播学“5W”模式下的新时代中国对外话语传播

International Communication of New Era Chinese Political Discourse Under the Framework of the “5W” Model

Progress in Social Sciences / 2024,6(5): 1285-1292 / 2024-11-15 427 120

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• Authors: 周续      姜正渝     
• Information:

  中国矿业大学（北京）文法学院，北京

• Keywords: 5W model; International communication; Political discourse; New era 5W模式；国际传播；话语体系；新时代
• Abstract: This paper explores the evolution and strategies of international communication of China’s political discourse since 2012, within the context of a new era. It begins by reviewing the current state of research in the field, laying a theoretical foundation for subsequent analysis. The paper then delves into the distinct characteristics of China’s political discourse in the new era, highlighting its uniqueness and influence in the process of globalization. At its core, the study examines the practical application of the “5W” model in the international dissemination of China’s political discourse in the new era—comprising Who (communicator), What (content), Why (motivation), Whom (target audience), and How (method). This highlights the significance of the model in enhancing communication efficiency and effectiveness. Through an in-depth analysis of various case studies, the flexible application and practical relevance of the “5W” model in real-world scenarios are demonstrated. The paper summarizes the achievements and challenges of international communication of China’s political discourse in the new era. It underscores how, under the guidance of the “5W” model, more precise targeting of communication objectives, optimization of content, enhancement of international image, and addressing the complexities of the global public opinion environment can be achieved. 本文聚焦于2012年中国进入新时代以来中国对外话语传播体系的演变发展，首先对相关领域的研究现状进行梳理，为后续分析提供理论基础，接着深入剖析了新时代中国国际传播话语的特质，彰显其在全球化进程中的独特性与影响力。文章核心部分着重探讨了“5W”模式在新时代中国国际传播话语中的实践应用，即传播者（Who）、信息内容（SayWhat）、媒介（WhichChannel）、传播受众（ToWhom）、传播效果（WithWhatEffect）的“5W”模式，即拉斯韦尔模式。五个关键要素，揭示了该模式在提升国际传播效率与效果上的重要性。通过对典型案例分析，本文展现了“5W”模式在实际应用中的灵活运用和现实意义，并总结了新时代中国国际传播话语体系的成就与挑战，强调了在“5W”模式指导下，如何更精准地定位传播目标，优化传播内容，提升国际形象，以及应对全球舆论环境的复杂性。
• DOI: https://doi.org/10.35534/pss.0605136
• Cite: 周续，姜正渝．传播学“5W”模式下的新时代中国对外话语传播［J］．社会科学进展，2024，6（5）：1285-1292.