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Progress in Social Sciences
ISSN Print: 2664-6943
ISSN Online: 2664-6951
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丽水市域中医药文化的大众传播与品牌效应研究研究报告
Research Report of Study on the Mass Communication and Brand Effect of TCM Culture in Lishui City
- Authors: 吴斌 吴孝贺 郑伟 张梦梅 张娜娜 钱蔚彬 邹林贞
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Information:
丽水市中医院，丽水
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Keywords:
TCM culture; Transmission; Brand中医药文化; 传播; 品牌
- Abstract: This paper takes the trend of TCM culture as the research background, closely focuses on the theme of mass communication and brand effect of TCM culture in Lishui city. It conducts research from three aspects: the current situation of the dissemination of TCM culture in Lishui, the development history of Lishui’s characteristic TCM culture brand, and the promotion of the dual enhancement of TCM culture dissemination and brand effect under the guidance of party building. The aim is to provide reference for the dissemination and development path of TCM culture in other cities. 本论文以中医药文化蔚然成风为研究背景，紧扣丽水市域中医药文化的大众传播与品牌效应主题，从丽水中医药文化的传播现状、丽水特色中医药文化品牌发展史、党建引领促进中医药文化传播与品牌效应双提升三大方面进行研究，致力于为市域中医药文化的传播发展路径提供参考。
- DOI: https://doi.org/10.35534/pss.0705072
- Cite: 吴斌，吴孝贺，郑伟，等．丽水市域中医药文化的大众传播与品牌效应研究研究报告［J］．社会科学进展，2025，7（5）：417-423.
