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法经济学视角下网络虚拟财产交易的规制路径——以网络游戏虚拟物品为例

Regulation Path of Network Virtual Property Transactions from the Perspective of Law and Economics: Taking Virtual Items in Online Games as an Example

Progress in Social Sciences / 2025,7(7): 573-579 / 2025-07-25 16 10

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• Authors: 李健
• Information:

  上海政法学院，上海

• Keywords:
  Online virtual assets; Online games; Cost-benefit analysis; C&; M framework
  网络虚拟财产; 网络游戏; 成本收益分析; 卡梅框架
• Abstract: With the rapid development of the Internet, the market for trading virtual assets represented by online game virtual items has been expanding, and related criminal and civil cases have been increasing. However, there are still disputes over the legal attributes of online virtual assets, and problems such as differences in judicial practice standards and frequent transaction frauds have become increasingly prominent. Based on the theory of law and economics, this paper uses cost-benefit analysis and the C&M Framework to explore the regulatory path for online game virtual asset transactions. By studying the decisions made by transaction subjects after weighing costs and benefits in transactions, this paper introduces the property rule, liability rule, and prohibition rule under the C&M Framework to provide a layered governance solution for different transaction scenarios. Further, to solve the problems leading to transaction dilemmas, the study suggests that the ownership of online virtual assets should be clarified, judicial judgment standards should be optimized, and a cross-departmental collaborative supervision mechanism should be improved to build a regulatory path that balances efficiency and fairness. At the same time, with the property rule as the mainstay, supplemented by the liability rule to make up for market failures, and the prohibition rule as a fallback, the goal is to minimize transaction costs and achieve Pareto improvement in resource allocation, promoting the healthy development of the online virtual asset trading market. 随着互联网的快速发展，以网络游戏虚拟物品为代表的网络虚拟财产交易市场日渐扩大，相关的刑事、民事案件也日益增多。但是，网络虚拟财产的法律属性仍存在争议，司法实践标准存在差异、交易欺诈频发等问题日益凸显。本文基于法经济学理论，借助成本收益分析和卡-梅框架探讨网络游戏虚拟财产交易的规制路径。通过研究交易主体在交易中权衡成本与收益得出的决策，引入卡-梅框架下的财产规则、责任规则与禁易规则为不同交易场景提供分层治理方案。进一步地，为解决导致交易困境的问题，研究认为，应当明确网络虚拟财产权属、优化司法裁判标准、完善跨部门协同监管机制，构建兼顾效率与公平的规制路径。同时，以财产规则为主导，辅以责任规则弥补市场失灵，通过禁易规则进行兜底，最终实现交易成本最小化与资源配置的帕累托改进，推动网络虚拟财产交易市场的健康发展。
• DOI: https://doi.org/10.35534/pss.0707097
• Cite: 李健．法经济学视角下网络虚拟财产交易的规制路径——以网络游戏虚拟物品为例［J］．社会科学进展，2025，7（7）：573-579.