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文旅融合视角下打铁花的数字化传播与活化研究

Digital Dissemination and Revitalization of “Dashuhua” in the Perspective of Culture-Tourism Integration

Progress in Social Sciences / 2025,7(8): 654-657 / 2025-08-22 11 2

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• Authors: 谭东平 陆薇薇
• Information:

  东南大学外国语学院，南京

• Keywords:
  Dashuhua; Intangible cultural heritage; Culture-tourism integration; Digital revitalization
  “打铁花”; 民俗文化; 文旅融合; 数字化
• Abstract: Centering on Dashuhua—China’s national intangible cultural heritage—this study integrates literature review, ethnographic fieldwork and comparative case analysis to interrogate the practical dilemmas and digital revitalization pathways of the craft within culture-tourism contexts. Field investigations and digital-content mining in Queshan (Henan) and Situ Town (Shanxi) reveal that Dashuhua’s contemporary communication is trapped in three mutually reinforcing predicaments: narrative vacuity, spatial fragmentation and experiential superficiality. We subsequently examine Situ Town’s “online–offline–metaverse” ecosystem as an empirical test of a “content–technology–industry” revitalization model. Findings demonstrate that (1) Story-driven short videos can reconstruct culturally resonant narratives, (2) VR/AR-enabled immersive scenes can deepen visitor engagement, and (3) Digital-IP extension of creative chains can markedly enhance audience stickiness and economic conversion rates. The study concludes that digital technologies are not merely instrumental; they are constitutive forces that reconfigure the symbolic repertoire of Dashuhua and re-embed local cultural identity, thereby offering a replicable, systems-level paradigm for the creative transformation and innovative development of folk heritage amid culture-tourism integration. 本文以国家级非遗“打铁花”为研究对象，综合运用文献分析、田野调查与案例研究方法，系统考察其数字化活化的现实困境与活化路径。通过对河南确山、山西司徒小镇等典型案例的实地调研与数字内容抓取，发现当前“打铁花”传播面临着“叙事空泛、场景碎片化、体验浅层化”三重困境。并结合司徒小镇“线上—线下—元宇宙”一体化实践，验证“内容—技术—产业”模式对非遗活化的有效性。研究表明以故事化短视频重构文化叙事、以VR/AR打造沉浸式场景、以数字IP延伸文创链条，可显著提升非遗文旅的受众黏性与经济转化率，为民俗类非遗在文旅融合中的创造性转化、创新性发展提供可复制的系统范式。
• DOI: https://doi.org/10.35534/pss.0708110
• Cite: 谭东平，陆薇薇．文旅融合视角下打铁花的数字化传播与活化研究［J］．社会科学进展，2025，7（8）：654-657.