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自媒体视域下民俗与非遗文化活态传承研究的知识图谱构建——基于CiteSpace的CNKI 文献可视化分析

Construction of Knowledge Graph for Research on the Living Inheritance of Folk Customs and Intangible Cultural Heritage from the Perspective of We-Media: Visual Analysis of CNKI Literature based on CiteSpace

Progress in Social Sciences / 2025,7(8): 645-653 / 2025-08-21 20 11

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• Authors: 惠乐仪 陆薇薇
• Information:

  东南大学，南京

• Keywords:
  We-media; Folk custom; Intangible Cultural Heritage; CiteSpace; Visual analysis
  自媒体; 民俗; 非物质文化遗产; CiteSpace; 可视化分析
• Abstract: This paper draws on the CNKI database (China National Knowledge Infrastructure), using the search formulae “we media + folklore” and “we media + intangible cultural heritage” as its core, and employs CiteSpace software to conduct a visual analysis of relevant literature from 2014 to 2025. From multiple perspectives, including publication trends, research institutions, keyword co-occurrence, clustering and burst terms, it reviews the research evolution pathways and hot topics in this field. The aim is to reveal the knowledge structure and research frontiers through knowledge mapping, thereby providing theoretical support and practical references for the protection and dissemination of folklore and intangible cultural heritage in the context of social media. The study finds that this field features a dual advancement of practical concerns and theoretical integration, platform-based evolution, and cultural pluralistic symbiosis, showing a path of interdisciplinary convergence. However, problems such as fragmented research and insufficient collaboration across disciplines also exist, highlighting the urgent need to build replicable and generalisable research paradigms. 本文基于中国知网（CNKI）数据库，以“自媒体+民俗”“自媒体+非遗”为核心检索式，利用CiteSpace软件对2014年至2025年间的相关文献进行可视化分析，从发文趋势、研究机构、关键词共现、聚类与突现词等多个维度梳理该领域的研究演化路径与热点主题。本文旨在通过知识图谱揭示该领域的知识结构与研究前沿，进一步为自媒体语境下的民俗与非物质文化遗产（非遗）的保护与传播提供理论支持与实践参考。研究发现，该领域现实关怀与理论整合并进、平台化演进与文化多元共生，呈现跨学科融合路径；同时存在研究碎片化、学科间合作不够紧密等问题，亟需构建可复制、可推广的研究范式。
• DOI: https://doi.org/10.35534/pss.0708109
• Cite: 惠乐仪，陆薇薇．自媒体视域下民俗与非遗文化活态传承研究的知识图谱构建——基于CiteSpace的CNKI文献可视化分析［J］．社会科学进展，2025，7（8）：645-653.