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寿光蔬菜地理标志品牌建设现状、问题及对策

Current Status, Issues, and Countermeasures for the Development of Shouguang Vegetable Geographical Indication Brands

Progress in Social Sciences / 2025,7(9): 709-712 / 2025-09-22 10 5

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• Authors: 李娜 冯艳红
• Information:

  四川轻化工大学经济学院，宜宾

• Keywords:
  Geographical indication; Brand development; Shouguang vegetables
  地理标志; 品牌建设; 寿光蔬菜; 特色农业
• Abstract: Geographical indication brand development is a key driver for promoting the growth of specialty agricultural industries. Strengthening the development and promotion of geographical indication agricultural product brands plays a crucial role in increasing farmers’ incomes and fostering regional economic growth. Currently, Shouguang City is China’s largest vegetable production base. This paper conducts an in-depth analysis of the current status of Shouguang City’s vegetable industry, combined with the roles of brand-building entities such as consumers, cooperatives, industry associations, and the government, to comprehensively examine the challenges faced by Shouguang’s geographical indication vegetable products during their development. In response to these challenges, the paper proposes strategies including strengthening talent cultivation, fostering leading enterprises, enhancing freshness preservation measures in the vegetable supply chain, reinforcing brand protection, exploring cultural value, and establishing ecological brands. 地理标志品牌建设是推动特色农业产业发展的重要驱动力。加强地理标志农产品品牌的建设与推广，对提升农民收入和促进区域经济增长具有关键作用。目前，寿光市是中国最大的蔬菜种植基地。本文通过深入剖析寿光市当前蔬菜产业概况，结合消费者和合作社、行业协会、政府等品牌建设主体的角色，全面分析寿光蔬菜地理标志产品在发展过程中所面临的问题。针对这些问题，提出加强人才培养、培育龙头企业、加强蔬菜供应链环节的保鲜措施、强化品牌保护、挖掘文化价值、打造生态品牌等对策。
• DOI: https://doi.org/10.35534/pss.0709120
• Cite: 李娜，冯艳红．寿光蔬菜地理标志品牌建设现状、问题及对策［J］．社会科学进展，2025，7（9）：709-712.