International Open Access Journal Platform

跨文化传播视域下数字游戏的 中华文化出海机制研究——以《永劫无间》为例

Study on the Overseas Dissemination Mechanism of Chinese Culture in Digital Games from the Perspective of Cross- Cultural Communication —A Case Study of Naraka: Bladepoint

Progress in Social Sciences / 2026,8(1): 6-9 / 2026-01-29 92 62

View Download PDF

• Authors: 郁玲珺 张梦伟 姜林寒 蔡露 黄浩
• Information:

  金陵科技学院外国语学院，南京

• Keywords:
  Cultural integration and innovation; Digital games; Cultural export; Naraka: Bladepoint
  跨文化传播; 数字游戏; 文化出海; 《永劫无间》
• Abstract: Against the backdrop of globalization and digitalization, the overseas dissemination of Chinese culture faces challenges such as the “cultural discount.” Taking Naraka: Bladepoint as a case study, this research employs case analysis and questionnaire surveys to explore the mechanisms through which digital games function in cross-cultural communication. The study finds that the game effectively promotes elements like wuxia aesthetics to overseas audiences through visual symbols, narrative core, and cultural integration and innovation. However, acceptance barriers still exist for deeper philosophical concepts. Based on these findings, the study proposes a dynamic layered communication strategy, offering theoretical references and practical pathways for digital games to facilitate cultural export. 在全球化与数字化背景下，中华文化出海面临“文化折扣”等挑战。本研究以《永劫无间》为例，采用案例分析和问卷调查相结合的方法，探讨数字游戏在跨文化传播中的作用机制。研究发现，游戏通过视觉符号、叙事内核与文化融合创新，有效推动了武侠美学等元素的海外传播，但深层哲学观念仍存在接受障碍。基于此，研究提出动态分层传播策略，为数字游戏助力文化出海提供理论参考与实践路径。
• DOI: https://doi.org/10.35534/pss.0801002
• Cite: 郁玲珺，张梦伟，姜林寒，等．跨文化传播视域下数字游戏的中华文化出海机制研究——以《永劫无间》为例［J］．社会科学进展，2026，8（1）：6-9.