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差异化资源下红色文化赋能乡风文明建设的实践探索——以皖粤鲁三地为例

Practical Exploration of Red Culture Empowering Rural Civilization under Differentiated Resources: A Case Study of Anhui, Guangdong and Shandong Provinces

Progress in Social Sciences / 2026,8(2): 77-81 / 2026-03-02 18 7

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• Authors: 周晨 万东升
• Information:

  四川轻化工大学，宜宾

• Keywords:
  Red culture; Rural civilization; Rural revitalization
  红色文化; 乡风文明; 乡村振兴
• Abstract: The Report to the 20th National Congress of the Communist Party of China (CPC) listed “building livable, business-friendly and harmonious rural areas” as the rural vision of Chinese modernization for the first time. The No.1 Central Document of 2025 specified a dedicated section on “strengthening the construction of rural spiritual civilization”, put forward the requirement of “making good use of red resources and fostering a civilized rural custom”, and elevated “rural civilization” to the same strategic height as vigorous industrial development and an eco-friendly and livable rural environment. Taking the empowerment of rural civilization construction by red culture as the core theme, this paper sorts out the logical evolution of the concepts of red culture and rural civilization, and points out the high degree of coupling between the pain points in rural governance such as exorbitant betrothal gifts and social comparison in human relations and the values of equality, dedication and frugality embodied in red culture. It selects Wugang Town of Quanjiao County in Anhui Province (with the characteristic of military reclamation culture), Xiaodong Village of Foshan City in Guangdong Province (boasting revolutionary sites) and Guogao Village of Ningjin County in Shandong Province (rooted in red family traditions) as differentiated case samples to verify the practical paths through which red culture can be translated into behavioral norms imperceptibly followed by the general public. Finally, the paper puts forward a soul-forging mechanism for rural revitalization featuring “cultivating people through culture, nurturing villages through culture and vitalizing rural areas through culture”, thus providing all regions with replicable and promotable theoretical support and policy samples for reference. 党的二十大报告首次将“建设宜居宜业和美乡村”列为中国式现代化的乡村愿景，2025年中央一号文件明确单设“加强农村精神文明建设”专条，提出“用好红色资源、培育文明乡风”，将“乡风文明”提升至与产业兴旺、生态宜居同等战略高度。以红色文化赋能乡风文明建设为核心主题，梳理红色文化与乡风文明的概念演进逻辑，指出高价彩礼、人情攀比等乡村治理痛点与红色文化中平等、奉献、节俭等价值的高度耦合性。选取安徽全椒武岗镇（军垦文化）、广东佛山小洞村（革命遗址）、山东宁津郭皋村（红色家风）为差异化样本，验证红色文化可转化为百姓日用而不觉行为准则的实践路径，最终提出以文化人、以文育村、以文兴乡的乡村振兴铸魂机制，为各地提供可复制、可推广的学理支撑与政策样本。
• DOI: https://doi.org/10.35534/pss.0802015 (registering DOI)
• Cite: 周晨，万东升．差异化资源下红色文化赋能乡风文明建设的实践探索——以皖粤鲁三地为例［J］．社会科学进展，2026，8（1）：77-81.