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农村与康养人群体重管理现状及中医健康服务需求研究——基于修水县与奉新县两地调研

Research on the Current Status of Weight Management and the Demand for Traditional Chinese Medicine Health Services Among Rural and Wellness Populations: Based on Field Investigations in Xiushui County and Fengxin County

程琦杰, 朱倩

Progress in Social Sciences / 2026,8(4): 297-302 / 2026-05-06 5 2

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• Information:

  江西中医药大学体育健康学院，南昌

• Keywords:
  Primary traditional Chinese medicine; Weight management; Health service demand; Rural residents; Wellness population; Community rehabilitation; Questionnaire survey
  基层中医药; 体重管理; 健康服务需求; 农村居民; 康养人群; 社区康复; 问卷调查
• Abstract: Objective: To clarify the current status of weight management and TCM health service needs among rural residents and health-care populations, and to provide practical references for constructing localized grassroots TCM community rehabilitation service models. Methods: Rural residents in Maoping Village, Xiushui County, Jiangxi Province, and health-care populations at Fengxin County health-care bases were surveyed using literature review, questionnaire surveys, field observations, and semi-structured interviews. A self-designed questionnaire was administered, with 395 valid responses collected. Descriptive statistics, cross-analysis, and correlation analysis were performed using SPSS 26.0, supplemented by qualitative analysis through field interviews. Results: Weight management exhibited high awareness but low action among rural and health-care populations, characterized by low exercise participation (only 26.22% engaged in aerobic exercise 3-5 times weekly), limited BMI awareness (only 33.78% respondents knew calculation methods), and core constraints including time constraints, dietary control issues, and lack of professional guidance. Both groups preferred weekend offline low-cost or free TCM health services, with rural residents favoring low-cost service plans adapted to agricultural labor and health-care populations focusing on weight management and chronic disease co-intervention services. Participation rates in family health management guidance services reached 77.33% across both groups. Conclusion: Grassroots TCM health services require localized content optimization, continuation of the“theory-practice-support”promotion model, deepened school-local-medical collaboration, intelligent service development, and standardized community rehabilitation service implementation to support the construction of Healthy China at the grassroots level. 目的：明确农村居民与康养人群体重管理现状及中医健康服务需求，为构建本土化基层中医社区康复服务模式提供实践参考。方法：以江西省修水县茅坪村农村居民、奉新县康养基地康养人群为调研对象，采用文献研究法、问卷调查法、实地观察法与半结构化访谈法开展研究，通过自编问卷进行问卷调查，共回收有效问卷395份，运用SPSS26.0进行描述性统计、交叉分析与相关性分析，并结合实地访谈补充定性分析。结果：农村与康养人群体重管理呈现高关注—低行动特征，运动参与度低（每周3～5次有氧运动者仅26.22%）、BMI认知匮乏（仅33.78%受访者熟知计算方法），时间短缺、饮食失控、专业指导缺失为核心制约因素；两类群体均偏好周末线下低收费/免费中医健康服务，农村居民侧重适配农耕劳作的低成本服务方案，康养人群聚焦体重管理与慢性病协同干预服务，且两类群体对家庭健康管理指导服务参与意愿达77.33%。结论：基层中医健康服务需强化本土化内容优化，延续“理论—实践—保障”推广模式，深化校地医校合作，推进服务智能化建设，推动基层社区康复服务标准化、规范化发展，为健康中国战略在基层落地实施提供中医药支撑。
• DOI: 10.35534/pss.0804053 (registering DOI)
• Cite: 程琦杰，朱倩．农村与康养人群体重管理现状及中医健康服务需求研究——基于修水县与奉新县两地调研［J］．社会科学进展，2026，8（4）：297-302.