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非遗活态传承视角下广西壮锦元素在文创产品中的应用研究

Research on the Application of Guangxi Zhuang Brocade Elements in Cultural and Creative Products from the Perspective of Living Inheritance

韦一秋, 唐悦, 黄睿雯, 吴东辉

Progress in Social Sciences / 2026,8(5): 396-399 / 2026-05-20 65 84

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• Information:

  梧州学院，梧州

• Keywords:
  Guangxi Zhuang brocade; Intangible cultural heritage living inheritance; Cultural and creative products; Application pathways
  广西壮锦; 非遗活态传承; 文创产品; 应用路径
• Abstract: As one of China’s “Four Great Brocades,” Guangxi Zhuang brocade embodies the historical memory, folk beliefs, and aesthetic wisdom of the Zhuang ethnic group. In 2006, it was recognized as one of China’s first nationallevel intangible cultural heritage items, underscoring its profound cultural and scholarly value. In alignment with the “Plan for the Revitalization of Traditional Chinese Crafts” (2017), the Guangxi Zhuang Autonomous Region’s Department of Culture and Tourism included Zhuang brocade in its inaugural “List for the Revitalization of Ethnic and Folk Crafts.” Subsequently, Zhuang brocade was also listed as a protected item in the “First National Catalogue for the Revitalization of Traditional Crafts,” jointly issued by the Ministry of Culture and Tourism and the Ministry of Industry and Information Technology, further solidifying its status as an intangible cultural heritage. Today, cultural and creative products serve as a vital medium for the living inheritance of intangible cultural heritage. Integrating Zhuang brocade elements into contemporary cultural and creative products is not only essential for the preservation of traditional craftsmanship but also a significant pathway to transform cultural value into economic and social value. This study examines the historical origins, cultural connotations, artistic characteristics, and developmental challenges of Guangxi Zhuang brocade. From the perspective of living heritage transmission, it explores the application of Zhuang brocade’s four core elements—pattern motifs, color systems, structural composition, and weaving techniques—in cultural and creative products. Through six approaches—design, branding, talent cultivation, cultural tourism, channels, and policy— it aims to provide theoretical and practical references for the development and dissemination of Zhuang brocadeinspired cultural and creative products. 广西壮锦作为中国四大名锦之一，承载着壮族的历史记忆、民俗信仰与审美智慧。2006年，壮锦被认定为中国首批国家级非物质文化遗产项目，彰显了其深厚的文化和学术价值。为响应《中国传统工艺振兴计划》，2017年，广西壮族自治区文化和旅游厅将壮锦纳入自治区首批“民族民间技艺振兴名录”。随后，中国文化和旅游部、工业和信息化部联合发布的《第一批国家传统工艺振兴目录》中也将壮锦列为保护项目，进一步肯定了其非遗地位。当今，文创产品是非遗活态传承的重要载体。将壮锦元素加入现代文创产品不仅是传统工艺的保护需求，也是实现文化价值转化为经济价值和社会价值的重要路径。本文通过对广西壮锦的历史渊源、文化内涵、艺术特征、发展瓶颈进行梳理，从非遗活态传承视角出发，探讨壮锦图案纹样、色彩体系、组织结构、织造工艺四大核心元素应用于文创产品中的途径和方法，通过设计、品牌、人才、文旅、渠道、政策这六种方式为壮锦文创产品的开发与传播提供理论与实践参考。
• DOI: 10.35534/pss.0805069 (registering DOI)
• Cite: 韦一秋，唐悦，黄睿雯，等．非遗活态传承视角下广西壮锦元素在文创产品中的应用研究［J］．社会科学进展，2026，8（5）：396-399.