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生活转向中的视觉民族志——以日本生活 Vlog 为线索

Visual Ethnography in the Everyday Life Turn: Taking Japanese Lifestyle Vlogs as a Clue

黄紫袺, 陆薇薇

Progress in Social Sciences / 2026,8(6): 489-493 / 2026-06-16 10 5

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• Information:

  东南大学外国语学院，南京

• Keywords:
  Japan-related life Vlog; Everyday-life turn; Internet folklore; Folk identity; Cross-cultural communication
  日本生活 Vlog; 日常生活转向; 互联网民俗; 民俗认同; 跨文化传播
• Abstract: From the perspective of the everyday-life turn in folklore studies, this paper takes Japan-related life Vlogs on Douyin as its research object and examines their content types, narrative features, and folkloric significance. Based on coding analysis and semi- structured interviews, the study finds that these Vlogs present everyday life through visual records, cross-cultural experience, multimodal sound, and platform interaction. As a form of internet folklore, Japanrelated life Vlogs expand the boundaries of folk groups, folk practices, and fieldwork space in contemporary folklore studies. 本文以抖音平台上的日本生活Vlog为研究对象，在内容编码与半结构访谈的基础上，考察其类型结构、叙事机制及民俗学意义。研究发现，日本生活Vlog以日常生活记录为核心，通过第一人称视角、多模态声音、评论互动与跨文化生活场景，形成兼具记录性、共享性与情感联结功能的视觉民族志材料。该类影像实践拓展了互联网民俗中“民”与“俗”的边界，也为理解数字媒介环境下的日常生活实践、民俗认同与跨文化传播提供了新的观察路径。
• DOI: 10.35534/pss.0806086 (registering DOI)
• Cite: 黄紫袺，陆薇薇．生活转向中的视觉民族志——以日本生活 Vlog 为线索［J］．社会科学进展，2026，8（6）：489-493.