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基于游客满意度的四川白酒工业遗产旅游的优化路径

Optimization Path of Sichuan Liquor Industry Heritage Tourism based on Tourist Satisfaction

张雅舒, 李红英

Progress in Social Sciences / 2026,8(7): 675-680 / 2026-08-03 7 6

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• Information:

  四川轻化工大学，宜宾

• Keywords:
  Tourist satisfaction; Liquor industry heritage; Tourism activation; IPA analysis; Sichuan
  游客满意度; 白酒工业遗产; 旅游活化; IPA分析; 四川
• Abstract: This paper takes Yibin and Luzhou liquor industry heritage tourism as the research object, collects data through questionnaire survey, and uses IPA analysis method to evaluate tourist satisfaction. The results showed that accommodation services and liquor product prices of liquor industry tourist attractions in Yibin and Luzhou were the main factors leading to low consumer satisfaction, while catering, cultural and creative products and parking services still needed to be further improved. Based on the resource advantages of the production area, this paper puts forward optimization paths from the aspects of product system, brand marketing, regional collaboration and industrial linkage, in order to provide reference for the future planning of Sichuan liquor industry heritage tourism. 本文以宜宾、泸州白酒工业遗产旅游为研究对象，通过问卷调研收集数据，运用IPA分析法对游客满意度进行测评。结果表明，宜宾和泸州两市白酒工业旅游景点的住宿服务和白酒产品价格是导致消费者满意度低的主要因素，同时餐饮、文创产品和停车服务仍需要进一步改善。基于产区资源优势，本文分别从产品体系、品牌营销、区域协同、产业联动层面提出优化路径，以期为四川白酒工业遗产旅游未来规划提供参考。
• DOI: 10.35534/pss.0807115 (registering DOI)
• Cite: 张雅舒，李红英．基于游客满意度的四川白酒工业遗产旅游的优化路径［J］．社会科学进展，2026，8（7）：675-680.