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Progress in Social Sciences
ISSN Print:2664-6943
ISSN Online:2664-6951
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外卖平台“内卷式”竞争的法律梯次规制研究
Research on the Tiered Legal Regulation of “Involutionary” Competition in the Food Delivery Platform Market
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Information:
中国政法大学，北京
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Keywords:
Platform economy; Food delivery platforms; Involutionary competition; Tiered regulation; Anti-unfair competition law平台经济; 外卖平台; “内卷式”竞争; 梯次规制; 反不正当竞争法
- Abstract: The CPC Central Committee and the State Council have identified the regulation of involutionary competition as a key task in building a unified national market and promoting high-quality economic development. Involutionary competition among food delivery platforms differs from traditional predatory pricing and monopolistic conduct. It arises when platform operators organize merchants to engage in low-price competition through subsidy policies and algorithmic mechanisms, thereby disrupting market competition. Existing laws have difficulty effectively regulating such conduct: the Anti-Monopoly Law of the People’s Republic of China is generally inapplicable because the requirements for market dominance are often not met, while the Price Law of the People’s Republic of China is primarily designed for traditional pricing practices. Article 14 of the revised Anti-Unfair Competition Law of the People’s Republic of China provides a direct legal basis for addressing this issue. Accordingly, this paper proposes a tiered regulatory framework that prioritizes the Anti-Unfair Competition Law while supplementing it with the Anti-Monopoly Law once market dominance emerges. 当前，党中央、国务院将综合整治“内卷式”竞争作为构建全国统一大市场、推动经济高质量发展的重要任务。外卖平台“内卷式”竞争不同于传统低价倾销和垄断行为，其本质是平台经营者利用补贴规则、算法机制等机制组织平台内经营者参与低价竞争，扰乱市场竞争秩序。由于难以满足市场支配地位等构成要件，《反垄断法》难以成为规制平台“内卷式”竞争的主要法律依据；《价格法》则主要面向传统商品交易中的价格行为，难以回应平台经营者组织低价竞争的新型竞争行为。新修订《反不正当竞争法》第十四条为平台“内卷式”竞争治理提供了直接法律依据。对此，应构建以《反不正当竞争法》为主、以《反垄断法》为辅的梯次规制体系，在当前阶段优先适用《反不正当竞争法》，待市场竞争格局趋于稳定，且经营者形成市场支配地位后，再由《反垄断法》予以规制。
- DOI: 10.35534/pss.0807100 (registering DOI)
- Cite: 蔡佳卉．外卖平台“内卷式”竞争的法律梯次规制研究［J］．社会科学进展，2026，8（7）：579-583.
