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新媒体环境下的传播理论假设

Hypothesis of Communication Theory in New Media Environment

Research on Communication in Central China / 2021,1(1): 1-5 / 2021-07-22 1743 854

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• Authors: 朱丹     
• Information:

  华中师范大学新闻传播学院，武汉

• Keywords: Communication; New media; Sociology; Psychology 传播学；新媒体；社会学；心理学
• Abstract: The rapid development of new media technology has broken the existing communication order and pattern, and the previous communication theory based on mass communication is obviously not applicable to the study of new communication phenomenon. Form to the spread of the Internet, to solve the direction of the communication state of the current crisis, there are two: one is more use of sociology, psychology, social psychology and other related disciplines theory to explain all kinds of new spread phenomenon, through the study of Internet communication form more, form a new theoretical assumption to adapt to the new communication environment. Second, more methodological studies should be introduced into communication studies so as to deal with all kinds of data transmitted by the Internet. 新媒体技术的快速发展，打破了既有的传播秩序与格局，以往基于大众传播的传播学理论已明显不适用于研究新的传播现象。在互联网传播形态下，解决传播学目前危机状态的方向有两个：一是更多地运用社会学、心理学、社会心理学和其他相关学科的理论来说明各种新传播现象，通过更多的对互联网传播形态的研究，形成新的适应新传播环境的理论假设。二是传播学中应引入更多的方法研究，才可能处理互联网传播的各种数据。
• DOI: https://doi.org/10.35534/rccc.0101001
• Cite: 朱丹．新媒体环境下的传播理论假设［J］．华中传播研究，2021，1（1）：1-5．