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校长公开体育参与行为的公民参与层级与网络爆红成因分析

An Analysis of the Levels of Citizen Participation of Principals' Public Sports Participation Behavior and the Cause of Internet Popularity

Study on China Physical Science / 2021,3(1): 64-72 / 2021-03-04 796 776

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• Authors: 韩振¹      李瑞杰²      秦海权²     
• Information:

  1．同济大学经济与管理学院，上海；
  2．同济大学体育教学部，上海

• Keywords: Sports participation behavior; Civic participation level; Internet popularity; Principal 体育参与行为；公民参与层级；网络爆红；校长
• Abstract: Using field research, case analysis, logical analysis, expert interviews and other methods, starting with the principal’s public sports participation in "net celebrity" behavior, the study focus on the level of citizen participation and the cause of this behavior. The results of the study show that: 1) The principal’s public participation in sports as a “net celebrity” behavior belongs to the active participation level of physical presence and intervention in public sports activities. 2) The general public in our country recognizes the identity of the principal; the network multimedia facilitates a wide range of perspectives; the superposition of the net celebrity effect is the cause of the "popularity" amplification effect of the principal's public sports participation behavior network. 采用田野调查与案例分析、逻辑分析、专家访谈等方法，以校长公开体育参与“网红”行为着手，研究这种行为的公民参与层级、成因。研究结果表明：1）校长公开体育参与“网红”行为属于身体在场和介入公众体育行动的积极参与层级。2）我国公众对校长身份的普遍认同；网络多媒体助推视角广；网红效应的叠加是校长公开体育参与行为网络“爆红”放大效应的成因。
• DOI: https://doi.org/10.35534/scps.0301006
• Cite: 韩振，李瑞杰，秦海权．校长公开体育参与行为的公民参与层级与网络爆红成因分析［J］．中国 体育研究，2021，3（1）：64-72． https://doi.org/10.35534/scps.0301006