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基于推拉理论的登山者重游意愿影响因素研究

Exploring the Factors Influencing Climbers’ Revisit Intention through Push–Pull Theory

Study on China Physical Science / 2025,7(3): 239-246 / 2025-09-28 16 21

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• Authors: 李婷婷¹ 余志豪²王冰¹
• Information:

  1. 四川旅游学院，成都；
  2. 成都体育学院，成都

• Keywords:
  Mountaineers; Motivation for participation; Flow experience; Revisit intention
  登山者; 参与动机; 心流体验; 重游意愿
• Abstract: As a distinctive form of outdoor recreation, modern mountaineering has increasingly become a focus of academic inquiry, particularly regarding the relationship between climbers’ participation motivation and their revisit intention. Taking Mount Siguniang as a case study, this study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the factors shaping revisit intention. The results indicate that: (1) both push and pull motivations exert significant and positive effects on revisit intention; (2) flow experience has a direct positive effect on revisit intention and serves as a significant mediator between pull motivation and revisit intention. This study not only enriches the theoretical understanding of the linkage between participation motivation and revisit intention, but also provides practical implications for policymakers to design more targeted strategies, thereby advancing the sustainable development of mountaineering activities and mountain tourism. 现代登山活动作为一种特殊的户外运动，登山者的参与动机与重游意愿之间的关系已逐渐成为学术研究的热点。本研究以四姑娘山为案例地，采用偏最小二乘结构方程模型（PLS-SEM）探究登山者重游意愿的影响因素。研究发现：（1）推力动机、拉力动机两者对登山者重游意愿有显著正向影响；（2）心流体验对重游意愿有正向影响，且在拉力动机与重游意愿间发挥显著中介作用。本研究不仅深化了对参与动机与重游意愿之间关系的理论理解，还能够为相关部门提供有效的决策依据，帮助其制定更具针对性的政策和措施，从而推动登山活动的健康发展和山地旅游的可持续性。
• DOI: https://doi.org/10.35534/scps.0703035
• Cite: 李婷婷，余志豪，王冰．基于推拉理论的登山者重游意愿影响因素研究［J］．中国体育研究，2025，7（3）：239-246.