Keywords:
Public opinion; Spiegel Online; Consensus warfare
舆论;明镜在线;舆论战
Abstract:
Spiegel Online is Germany’s top news website. During the Russia-Ukraine conflict, the
website set up columns, topics mainly include the war situation, humanitarian crisis, domestic and
foreign decisions and their impact. In terms of communication methods, Spiegel Online borrows the
role of opinion leaders in enhancing information reliability and emotional identification. Technology’s
promotion of information proximity is also worth paying attention to. But Germany is not the subject
of the war, the media’s guidance of public opinion and public opinion war are different in the object of
service, scope of influence and purpose.
明镜在线是德国头部新闻网站,俄乌冲突期间网站中设置了专栏,议题主要有战争战况、人道主义危机、国内外有关决策及其影响。在传播方法上明镜在线借用了意见领袖在增强信息可靠性与情感认同上的作用,技术对信息接近的推动也值得关注。但德国并非战争主体,媒体的舆论引导与舆论战在服务对象、影响范围及目的意义上存在差别。