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网络文化泛娱乐化对大学生网络素养的影响与对策

The Influence and Countermeasures of the Pan-Entertainment Tendency in Network Culture on College Students’ Network Literacy

Education Study / 2025,7(7): 787-792 / 2025-07-25 20 12

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• Authors: 蒋蕙璘 曾振华
• Information:

  广西师范大学，桂林

• Keywords:
  Network literacy; Pan-Entertainment; Network culture; College students
  网络素养; 网络文化; 泛娱乐化; 大学生
• Abstract: With the intensification of the pan-entertainment tendency in online culture, its impact on college students’ internet literacy has become increasingly prominent. This paper analyzes the connotation and characteristics of the pan-entertainment in online culture, and combined with the components of college students’ internet literacy, explores the multiple influence mechanisms of pan-entertainment in deconstructing values, alienating behavioral patterns, and impacting the educational environment. It also analyzes the causes from four dimensions: technological drive, capital logic, educational defects, and individual cognitive limitations. The study finds that pan-entertainment weakens college students’ information discrimination ability, sense of responsibility, and critical thinking through such paths as the dissemination of fragmented content and algorithm recommendation. Based on this, countermeasures are proposed from multiple aspects to provide references for improving college students’ internet literacy and creating a healthy online environment. 随着互联网技术的高速发展以及移动终端的普及，网络文化泛娱乐化现象日益加剧，其对大学生网络素养的影响日益凸显。本文通过分析网络文化泛娱乐化的内涵与特征，结合大学生网络素养的构成要素，探究泛娱乐化在价值观解构、行为模式异化及教育环境冲击等多方面的影响机制，从技术驱动、资本逻辑、教育缺陷以及主体认知局限四个维度剖析成因。研究发现，泛娱乐化通过碎片化内容传播、算法推荐等路径弱化大学生的信息甄别能力、责任意识与批判思维。据此，从多方面提出对策，为提升大学生网络素养、营造健康网络环境提供参考。
• DOI: https://doi.org/10.35534/es.0707149
• Cite: 蒋蕙璘，曾振华．网络文化泛娱乐化对大学生网络素养的影响与对策［J］．教育研讨，2025，7（7）：787-792．