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Authors:
王云
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Information:
宜春学院,宜春
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Keywords:
Small and medium-sized enterprises; Lack of strategic management; Enterprise management; Solutions
中小企业; 战略管理缺失; 企业管理; 解决对策
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Abstract:
With the rapid development of social economy, the rapid rise of Small and Medium-sized enterprises in China, small and medium-sized enterprises due to small scale, wit and flexibility and other characteristics to obtain a certain market share. The rise of a large number of small and medium-sized enterprises has increased the pressure of market competition, but the lack of strategic management is widespread in small and medium-sized enterprises, which is extremely unfavorable to the operation and development of enterprises. This paper makes an in-depth analysis of the lack of strategic management of small and medium-sized enterprises, and at the same time, combined with the actual situation and difficulties of small and medium-sized enterprises, put forward corresponding solutions, with a view to providing reference programs for the strategic management of small and medium-sized enterprises.
随着社会经济快速发展,我国中小企业迅速崛起,中小企业由于规模较小、机智灵活等特点获得一定的市场份额。大量中小企业的兴起,增加了市场竞争的压力,但是中小企业普遍存在战略管理缺失现象,对企业 经营和发展极为不利。本文针对中小企业战略管理缺失问题进行了深入分析,同时结合中小企业实际情况和困难, 提出相应解决对策,以期为中小企业战略管理提供参考方案。
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DOI:
https://doi.org/10.35534/fm.0304021c
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Cite:
王云. 浅谈中小企业战略管理缺失问题[J].管理前沿,2021,3(4):255-261.