Abstract:
Framing effect refers to the phenomenon that by adapting the description of a decision
problem without affecting its substantive meaning, the decision maker’s choice can produce a reversal of
preference. In view of the central role of framing in the study of decision biases, it has been used as an
experimental probe to understand the general mechanisms of human judgment and decision making,
and various models have been proposed to explain framing effects. In addition, with the development
of relevant neuroimaging technology, the neural mechanism of framing effect has also received more
attention, which has given us a deeper understanding of the causes of framing effect and related decisionmaking process.
框架效应(Framing Effect)指通过对决策问题的描述做不影响其实质意义的改编即可导致决策者的选择产生偏好逆转的现象。鉴于框架效应在决策偏差研究中的核心作用,它已被用作理解人类判断和决策的一般机制的实验探针,研究人员也提出了各种模型来解释框架效应。另外,随着相关神经成像技术的发展,框架效应的神经机制也得到了更多关注,让我们对框架效应产生的原因及其相关的决策过程有了更深刻的理解。