Keywords:
Decision making; Inductive reasoning; Social media; Evolutionary psychology; Information games
决策;归纳推理;社交媒体;进化心理学;信息博弈
Abstract:
This study uses the “information game” paradigm to explore the influence of information
characteristics on users’ information dissemination behavior in online social media. Experiments 1 and
2 investigated the tendency of individuals to make information dissemination decisions in terms of the
valence characteristics of information and the degree of profit loss, respectively. The higher the probability
of information being true, the more obvious the separation effect of trust and forwarding probability
between gain and loss conditions; (4) Individuals have the strongest tendency to trust the lowest profit
gain when faced with profit information, and the strongest tendency to trust a medium-sized loss when
faced with loss information.
本研究使用“信息博弈”范式,探索了在线社交媒体中信息特征对用户信息传播行为影响。实验一和实验二分别从信息的效价特征和获利损失程度两方面对个体的信息传播决策倾向进行了探究,研究结果表明:(1)个体在面对奖励信息时相比面对惩罚信息更倾向于选择信任和转发;(2)信息为真的概率越高,个体选择转发的概率越高;(3)信息为真的概率大小会影响利害特征对个体转发行为的影响,信息为真的概率越高,被试在获利和损失条件下信任和转发概率的分离效应越明显;(4)个体在面对获利信息时,对最低的获利收益信任倾向最强;在面对损失信息时,对中等大小的损失信任倾向最强。