Abstract:
The present study investigated the relationship between motivational systems of investors -- behavioral activation system/behavioral inhibition system (BAS/BIS) and disposition effect, as well as the mediating effect of versatile cognitive style. Using convenience sampling method, 276 financial employees completed anonymous questionnaires regarding BAS/BIS, versatile cognitive style, and the disposition effect. The results showed that: (1) after controlling for gender, age and education, BAS-fun seeking and BIS significantly positively predict the disposition effect. (2) versatile cognitive style fully mediate the relationship between the BAS-drive and the BAS-fun seeking and the disposition effect, respectively. The results provide a reference for investors to make appropriate investment strategies according to their own characteristics.
本研究考察投资者的动机系统——行为激活系统和行为抑制系统对金融处置效应的影响以及通用认知风格在其中的中介作用。采用方便抽样的方法选取276名金融从业人员作为被试,匿名填写行为抑制/行为激活系统、通用认知风格和金融处置效应的问卷。回归分析表明,在控制了性别、年龄和教育水平后,行为激活系统中的愉悦追求维度与行为抑制系统显著正向预测金融处置效应。进一步地分析结果表明,通用认知风格分别在行为激活系统驱动力维度及行为激活系统愉悦追求维度与金融处置效应的关系间起完全中介作用。研究结果为投资者根据自身特质制定合适的投资策略提供了依据。