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“弹幕”时代下的群体极化现象研究

Study on Group Polarization in the Age of “Bullet Screen”

Psychology of China / 2022,4(2): 130-134 / 2022-02-14 558 512

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• Authors: 周佳伟     
• Information:

  南京师范大学心理学院，南京

• Keywords: Personality Types; Bullet Screen; Group Polarization; Medium 人格类型；弹幕；群体极化；媒介
• Abstract: This study uses the NEO Five-Factor Inventory, combined with the types of reports and the situations of delivering “bullet screen”, to formulate a questionnaire reflecting the causes of group polarization in the age of “bullet screen”. The purpose is to explore the causes of group polarization by investigating internal causes, and to get the internal factors that influence the audience’s comments by analyzing the results reflected by the questionnaire. The results show that, both internal and external causes have significant effect on the viewpoint of the audience. 本研究使用大五人格量表，制定出一份反映造成当前网络环境下群体极化现象原因的问卷，挑选大学生样本对此作答，并对问卷所反映出来的结果进行分析，旨在得出影响受众评论观点的内在因素。结果发现，在弹幕时代下群体极化现象原因研究中，内外因都具有显著影响，内外向、责任心、宜人性都在一定程度上影响了受众的观点，且这三类人格类型之间存在一定的关联。
• DOI: https://doi.org/10.35534/pc.0402016
• Cite: 周佳伟．“弹幕”时代下的群体极化现象研究［J］．中国心理学前沿，2022，4（2）：130-134．