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无聊倾向对冲动购物的影响：物质主义价值观和冲动性的中介作用

The Effect of Boredom Proneness on Impulsive Buying: The Mediating Roles of Materialistic Value and Impulsivity

Psychology of China / 2022,4(3): 315-322 / 2022-03-21 516 885

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• Authors: 蔡嘉慧¹      单梦肖¹²      李新玮¹      刘建宇¹      李文静¹     
• Information:

  1．鲁东大学教育科学学院，烟台；
  2．枣庄市立医院，枣庄

• Keywords: Boredom proneness; Impulsive buying; Materialistic values; Impulsivity 无聊倾向；冲动购物倾向；物质主义价值观；冲动性
• Abstract: Objective: To examine the influence of boredom proneness on impulsive buying, and the role of materialistic values and impulsivity. Methods: 271 college students were recruited to complete a scale package including Boredom Proneness Scale, Impulsive Purchase Scale, Materialism Value Scale and Barratt Impulsivity Scale. Results: Boredom proneness, impulsive buying, materialistic values and impulsivity were significantly and positively correlated; mediation effect analysis showed that materialistic values and impulsivity had a significant mediation effect between boredom proneness and impulsive buying. Conclusion: Boredom proneness positively predicts impulsive buying, and materialistic values and impulsiveness play a mediating role. This study can be applied for enhancing shopping well-being and advocating rational consumption. 目的：考察无聊倾向对冲动购物倾向的影响，以及物质主义价值观和冲动性在其中所起的作用。方法：采用无聊倾向问卷、冲动购物量表、大学生物质主义价值观量表和Barratt 冲动性量表对271 名在校大学生进行调查。结果：无聊倾向、冲动购物倾向、物质主义价值观、冲动性两两呈显著正相关；中介效应分析表明，物质主义价值观和冲动性在无聊倾向与冲动购物倾向之间具有显著中介效应。结论：无聊倾向可以正向预测个体的冲动购物倾向，物质主义价值观和冲动性在其中起中介作用。本研究对于提升购物幸福感，倡导理性消费具有参考意义。
• DOI: https://doi.org/10.35534/pc.0403039
• Cite: 蔡嘉慧，单梦肖，李新玮，等．无聊倾向对冲动购物的影响：物质主义价值观和冲动性的中介作用［J］．中国心理学前沿，2022，4（3）：315-322．