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怀旧情绪对绿色消费意愿的影响：环境自我认同和消费者感知效能的链式中介作用

The Impact of Nostalgia on Green Consumption Willingness: The Chain mediating Effect of Environmental Self-identity and Consumer Perceived Efficacy

Psychology of China / 2025,7(6): 732-739 / 2025-07-07 42 29

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• Authors: 胡敏仪
• Information:

  广西师范大学教育学部，桂林

• Keywords:
  Nostalgia; Environmental self-identity; Consumer perceived efficacy; Green consumption willingness
  怀旧; 环境自我认同; 消费者感知效能; 绿色消费意愿
• Abstract: Objective: To explore the relationship between nostalgia and green consumption willingness, as well as the mediating role of environmental self-identity and consumer perceived efficacy. Methods: A questionnaire survey was conducted among 264 subjects of different age groups and educational backgrounds using the Nostalgia Scale, Environmental Self-identity Scale, Consumer Perceived Efficacy Scale, and green consumption Willingness Scale Result :(1) Nostalgia positively predicts the willingness for green consumption; (2) Environmental self-identity and consumer perceived efficacy respectively play mediating roles between nostalgia and the willingness for green consumption; (3) The chain mediating effect of environmental self-identity and consumer perceived efficacy is significant. Conclusion: Nostalgia can indirectly predict an individual’s green consumption willingness through the mediating effect of environmental self-identity and consumer perceived efficacy, as well as the chain mediating effect of environmental selfidentity and consumer perceived efficacy. 目的：探究怀旧情绪与绿色消费意愿的关系及环境自我认同和消费者感知效能的中介作用。方法：采用怀旧量表、环境自我认同量表、消费者感知效能量表和绿色消费意愿量表对264名不同年龄阶段和学历的被试进行调查问卷。结果：（1）怀旧情绪正向预测绿色消费意愿；（2）环境自我认同和消费者感知效能分别在怀旧情绪和绿色消费意愿之间起中介作用；（3）环境自我认同和消费者感知效能的链式中介作用显著。结论：怀旧情绪可通过环境自我认同、消费者感知效能的中介作用，以及环境自我认同—消费者感知效能的链式中介作用间接预测个体的绿色消费意愿。
• DOI: https://doi.org/10.35534/pc.0706117
• Cite: 胡敏仪. (2025). 怀旧情绪对绿色消费意愿的影响: 环境自我认同和消费者感知效能的链式中介作用. 中国心理学前沿, 7 (6), 732-739.