Keywords:
word association; cognitive structure; concept representation
字词联想;认知结构;概念表征
Abstract:
The technique of word association on concept representation takes the
concepts (words) as units of analysis to extract the cognitive representation of related
concept on the target concept, by clustering those associated words which represent
the related concept, the cognitive structure of the target concept can be obtained. This
technique, easy to operate, conveniently carried out in a large quantity, mustering
the advantages of both qualitative analysis and quantitative analysis, is an effective
method to explore the cognitive structure of the target concept. The technique of word
association has been applied for a long time, but on concept representation research
which explores the cognitive structure of a specific target concept, still there was no
literature to expound it systematically. First in this paper deficiencies needed to be
revised among the existing literature on the application of word association on concept
representation were summarized, then theoretical foundation and application steps of
this technique were expounded in order to facilitate the use of later researchers. Also
shortcomings of this technique were elaborated in this paper.
应用于概念表征研究的字词联想法以概念 ( 词 ) 为分析单位,来提取对
应于靶概念的关联概念的心理表征,将表征这些关联概念的联想词聚类后便可
得靶概念的认知结构。它操作简易,可批量施测,兼具定性分析和定量分析的
优点,是探索群体对靶概念的认知结构的有效方法。虽然字词联想法的使用已久,
但在概念表征研究上,尚未有文献对该方法进行系统阐述。本文先梳理了现有
应用字词联想法于概念表征研究的文献的待完善之处,然后对这一方法的理论
渊源和应用方法进行详细阐述,以期方便后来研究者的使用。本文也对这一方
法的不足之处也进行了说明。