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大学生网红崇拜与自我认同的关系：社会比较的中介作用

The Relationship between College Students’ Internet Celebrity Worship and Self-identity: The Mediating Role of Social Comparison

汪怡馨

Psychology of China / 2026,8(5): 694-697 / 2026-06-02 14 8

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• Information:

  中南大学，长沙

• Keywords:
  Influencer worship; Self-identity; Social comparison; Mental health; College students
  网红崇拜; 自我认同; 社会比较; 心理健康; 大学生
• Abstract: With the pervasive influence of short videos and social media, “internet celebrities” have become a significant cultural symbol shaping the self-identity of contemporary college students. Grounded in social comparison theory, this study employs a mixed methods research including questionnaire surveys, in-depth interviews, and participatory observation to examine the relationship between college students’ worship of internet celebrities and their selfidentity, with a focus on the mediating role of social comparison. The findings reveal that students’ critical evaluation of influencer content and their sense of real-life achievement serve as important protective factors against the negative effects of influencer worship. Based on these results, the paper proposes educational interventions from four perspectives: cultivating media literacy, guiding positive social comparison strategies, enhancing real-life achievement experiences, and leveraging positive role models. These suggestions provide empirical support for mental health education and value guidance in higher education institutions. 伴随短视频与社交媒体的全面渗透，“网红”已成为影响当代大学生自我认同建构的重要文化符号。本研究基于社会比较理论，综合运用问卷调查、深度访谈与参与式观察等研究方法，考察大学生网红崇拜与自我认同之间的关系，并检验社会比较的中介作用。研究发现，大学生对网红内容的批判性认知水平和现实成就感的强弱，是其抵御网红崇拜的过度化、非理性化可能带来负面影响的重要保护因素。基于上述发现，本文从培育媒介批判意识、引导积极社会比较策略、强化现实成就体验、发挥榜样正向引导机制等维度提出教育干预建议，为高校心理健康教育和价值观引导提供实证依据。
• DOI: 10.35534/pc.0805103 (registering DOI)
• Cite: 汪怡馨. (2026). 大学生网红崇拜与自我认同的关系: 社会比较的中介作用. 中国心理学前沿, 8 (5), 694-697.