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装备制造业企业国际营销战略评价指标体系研究

Research on the Evaluation Index System of International Marketing Strategy for Equipment Manufacturing Enterprises

Progress in Social Sciences / 2024,6(5): 1262-1266 / 2024-10-30 147 109

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• Authors: 吴少旭     
• Information:

  广东机电职业技术学院，广州

• Keywords: Equipment manufacturing industry; International marketing; Strategic evaluation indicators 装备制造业；国际营销；战略评价指标
• Abstract: The equipment manufacturing industry, as a representative of a country’s industrial development level, occupies an increasingly important position in international trade. With the deepening of economic globalization, the process of international trade for enterprises has become more convenient and efficient, In recent years, China’s equipment manufacturing industry has developed rapidly, and foreign trade activities involving enterprises going abroad to participate in international competition have become more frequent. On the basis of reviewing existing literature, this article establishes an evaluation index system for international marketing strategies of equipment manufacturing enterprises, in order to comprehensively analyze and evaluate the international marketing strategies of relevant enterprises 装备制造业作为一个国家工业发展水平的代表，在国际贸易中占有越来越重要的地位。当前经济全球化深入发展，企业开展国际贸易的过程变得更加便利高效，而近年来我国装备制造业类企业快速发展，有关企业走出海外参与国际竞争的外贸活动变得更加频繁，本文在梳理现有文献的基础上，建立了装备制造业类企业国际营销战略评价指标体系，以期能对相关企业的国际营销战略进行综合分析与评价。
• DOI: https://doi.org/10.35534/pss.0605132
• Cite: 吴少旭．装备制造业企业国际营销战略评价指标体系研究［J］．社会科学进展，2024，6（5）：1262-1266.