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视觉传达设计对高校公众号网络思想政治教育的启示

Inspiration of Visual Communication Design to Network Ideological and Political Education of University WeChat Official Account

Progress in Social Sciences / 2024,6(6): 1433-1440 / 2025-01-03 105 135

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• Authors: 安哲锋      张辰鑫     
• Information:

  北京工业大学马克思主义学院，北京

• Keywords: Ideological and political education; University WeChat official account; Visual communication design 思想政治教育；高校公众号；视觉传达设计
• Abstract: Nowadays, with the rapid development of Internet, network ideological and political education has become the focus of work in colleges and universities. Among them, WeChat official account have become an important way for network ideological and political education in colleges and universities. How WeChat official account use visual communication design to achieve the purpose of network ideological and political education is a topic worth studying. On the basis of analyzing the effect of visual communication design on ideological and political education, this article believes that various elements of visual communication design play an important role in the information communication efficiency of articles on WeChat official account. Therefore, the research on the role of visual communication design in ideological and political education, the application of visual communication design in the university WeChat official account, the existing problems and innovative ways are of enlightening significance for the continuous improvement of ideological and political education in the university WeChat official account. 现如今，互联网的迅速发展使得网络思想政治教育成为高校思想政治教育工作的重点，微信公众号成为了高校网络思想政治教育工作中的重要途径。如何提升微信公众号的思想政治教育效果，是我们值得研究的课题。本文以视觉传达设计为切入点，分析视觉传达设计在思想政治教育中的作用，并探讨视觉传达设计元素对公众号文章信息传达效率的影响。因此，本文研究的高校公众号中所涉及的视觉传达设计三要素的运用方法，结合目前高校公众号中所存在问题并提出创新途径，对高校公众号不断提高思想政治教育工作的成效具有指导意义。
• DOI: https://doi.org/10.35534/pss.0606161
• Cite: 安哲锋，张辰鑫．视觉传达设计对高校公众号网络思想政治教育的启示［J］．社会科学进展，2024，6（6）：1433-1440.