Abstract:
By using the qualitative research method of grounded theory, this study selected posts about sea sports in Sanya City on the Xiaohongshu software as the original data text. It analyzed and summarized three types of influencing factors: the conditions of the surfing shops themselves, the external conditions of the surfing shops, and uncontrollable factors, as well as the three relationship structures among these factors. A conceptual model of influencing factors was established, clarifying the conceptual connotations and action mechanisms of each influencing factor. The future development direction and suggestions for Sanya’s surfing clubs were discussed, promoting the theoretical system of the influencing factors of public participation in surfing.
采用扎根理论的质性研究方法,选取小红书软件中关于三亚市海上运动的帖子作为原始资料文本,分析总结出冲浪店自身条件、冲浪店外在条件、不可控因素三类影响因素以及各因素之间的3种关系结构,搭建影响因素概念模型,明确各影响因素的概念内涵与作用机制,讨论三亚冲浪馆未来发展方向及建议,完善大众参与冲浪运动的影响因素的理论体系。