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大熊猫户外休闲旅游满意度研究——基于成都大熊猫繁育研究基地游客的调查

Visitor Satisfaction with Giant Panda-themed Outdoor Leisure Tourism: A Survey-Based Study at the Chengdu Research Base of Giant Panda Breeding

Progress in Social Sciences / 2025,7(6): 492-499 / 2025-07-04 14 10

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• Authors: 冯勇¹ 龚剑²
• Information:

  1. 四川旅游学院运动与休闲学院，成都；
  2. 西南财经大学体育学院，成都

• Keywords:
  Tourist satisfaction; Giant panda; Chengdu Research Base of Giant Panda Breeding
  游客满意度; 大熊猫; 成都大熊猫繁育研究基地
• Abstract: From the perspective of tourist satisfaction, this paper proposes hypotheses based on the dimensions of tourists’ perceived value, satisfaction, and post-visit behavioral intention, and constructs a theoretical model diagram for tourist satisfaction research. Data was collected through field surveys, and structural equation modeling (SEM) was built using SmartPLS statistical analysis to test the hypotheses. The study examines the relationships between tourists’ perceived value, satisfaction, and behavioral intention at the Chengdu Research Base of Giant Panda Breeding. The results indicate that there are significant positive correlations between perceived value and satisfaction, as well as between satisfaction and post-visit behavioral intention. Satisfaction not only enhances tourists’ behavioral responses but also plays a mediating role in the relationship between perceived value and behavioral intention. Finally, based on the hypothesis testing and discussion, recommendations are proposed for improving the development of the Chengdu Research Base of Giant Panda Breeding. 本文从游客满意度的角度切入，基于游客感知价值、满意度、旅游后行为意向维度提出假设，构建游客满意度研究理论模型图。通过实地调研获取数据，运用Smart.Pls统计分析构建结构方程模型，并对假设进行验证，探究成都大熊猫繁育研究基地游客感知价值与满意度、行为意向的影响关系。结果表明：感知价值与满意度和旅游后行为意向之间存在显著的正相关关系。满意度可以增强游客行为，并在感知价值与行为意向的关系中发挥中介作用。最后，根据相关的研究假设检验和讨论，提出成都大熊猫繁育研究基地提升发展的建议。
• DOI: https://doi.org/10.35534/pss.0706084
• Cite: 冯勇，龚剑．大熊猫户外休闲旅游满意度研究——基于成都大熊猫繁育研究基地游客的调查［J］．社会科学进展，2025，7（6）：492-499.