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游客满意度视角下安居镇旅游资源开发路径

Tourism Resource Development Path of Anju Town from the Perspective of Tourist Satisfaction

Progress in Social Sciences / 2026,8(1): 16-20 / 2026-01-23 36 22

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• Authors: 鲁东楠 李红英
• Information:

  四川轻化工大学，宜宾

• Keywords:
  Anju town; Tourist satisfaction; Tourism resource development
  安居镇; 游客满意度; 旅游资源开发
• Abstract: With the continuous prosperity of domestic tourism, rural tourism has emerged as a unique form of cultural tourism. The tourist attractions in Anju Town, Chongqing, boast rich cultural heritage resources, but numerous issues still exist in tourism development. This study reviews and collects relevant literature and information related to Anju Ancient Town and summarizes the current status of cultural heritage development in Anju Town. Based on this, a satisfaction survey questionnaire for Anju Town was designed. The study evaluates tourists' satisfaction with aspects such as transportation, prices, resources, services, and shopping experiences in Anju Town, and identifies issues including insufficient transportation and convenience, mismatched tourism prices with visitor demand, disconnection between resource development and cultural heritage preservation, and low standards of scenic area construction and service quality. It thus offers practical guidance for the development of cultural heritage resources in Anju Town, ultimately aiming to enhance the tourist experience and promote the long-term prosperity of Anju Town. 随着国内旅游业的持续繁荣，乡村旅游作为一种独特的文化旅游形式，愈发受到关注。重庆安居镇拥有丰富的文化遗产资源，但在旅游开发中仍然存在着诸多问题。该研究通过系统梳理相关文献资料及安居镇的研究信息，对安居镇旅游文化遗产的开发现状进行了梳理与概括。在此基础上，设计出安居镇游客满意度调查问卷。全文通过调查游客对安居镇交通、价格、资源、服务、购物体验等方面的满意度，总结出安居镇存在交通便捷性不足、旅游价格与游客需求匹配不当、资源开发与文化传承脱节、基础设施建设与服务质量偏低等相关问题，进而提出针对性建议，为安居镇旅游文化遗产资源开发提供实践指导，最终通过优化游客体验推动安居镇旅游业长远繁荣。
• DOI: https://doi.org/10.35534/pss.0801004 (registering DOI)
• Cite: 鲁东楠，李红英．游客满意度视角下安居镇旅游资源开发路径［J］．社会科学进展，2026，8（1）：16-20.