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“网络水军”商业类犯罪定性与罪数问题研究

Research on the Characterization and Quantification of Crimes in Commercial Activities Involving “Internet Water Armies

李睿思, 陈鹏高禹

Progress in Social Sciences / 2026,8(5): 389-395 / 2026-05-26 28 22

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• Information:

  上海政法学院，上海

• Keywords:
  Damage to commercial reputation and commodity reputation; Business environment; Market competition; Traffic brushing and review manipulation
  损害商业信誉; 商品声誉; 营商环境; 市场竞争; 刷量控评
• Abstract: At present, China’s digital economy is deeply integrated with online platforms, and the mechanisms of information dissemination are exhibiting new characteristics. Specifically, in certain contexts, emotions and stances may influence public judgment prior to facts, while algorithmic recommendations can further reinforce the echo-chamber effect. Practices in cyberspace, such as employing “internet water armies” to brush traffic, manipulate reviews, and spread rumors to damage competitors’ commercial reputation, severely undermine the healthy dynamics of the digital economy and erode the vitality of fair market competition. How to accurately characterize and regulate such issues represents an urgent challenge for both academia and practitioners. Among these, “brushing traffic and manipulating reviews” as a primary manifestation of crimes involving internet water armies has sparked diverging opinions regarding their criminal law assessment in both theoretical and practical circles. This has led to complex issues concerning the quantification of crimes, highlighting the limitations of traditional theories of concurrence in addressing emerging cybercrimes. Therefore, it is necessary to begin with typical behaviors such as brushing traffic, manipulating reviews, and fabricating/spreading rumors, to delve into the issue of quantifying crimes in this category and clarify the boundaries of criminalization. 当前，我国数字经济发展与网络平台深度融合，信息传播机制呈现出新的特点，即在某些情境下，情绪与立场可能先于事实影响公众判断，而算法推送也可能加剧观点的圈层化。网络空间中以水军刷量控评、散布谣言等手段损害竞争对手商誉的行为，也严重破坏了数字经济的健康机理，损害市场良性竞争的活力。如何对此类问题进行准确定性与规制，是学界与实务界面临的紧迫课题。其中“刷量控评”作为网络水军犯罪的主要样态，其刑法评价在理论界和实务界存在分歧，由此引发复杂的罪数处断难题，折射出传统竞合论在处理新型网络犯罪中的局限性。为此，有必要以刷量控评、制造传播谣言等典型行为为切入点，深入探讨该类犯罪的罪数问题，厘清入罪界限。
• DOI: 10.35534/pss.0805068 (registering DOI)
• Cite: 李睿思，陈鹏高禹．“网络水军”商业类犯罪定性与罪数问题研究［J］．社会科学进展，2026，8（5）：389-395.