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动态能力视角下公益一类红色纪念馆组织自适应转型路径研究——以盐城市新四军纪念馆为例

Research on the Self-adaptive Transformation Path of Category I Public Welfare Red Memorial Halls from the Perspective of Dynamic Capabilities —A Case Study of the New Fourth Army Memorial Hall in Yancheng

韦苏容

Progress in Social Sciences / 2026,8(8): 700-705 / 2026-08-18 49 45

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• Information:

  南京工业大学，南京

• Keywords:
  Dynamic capabilities theory; Red memorial hall; Category i public welfare institution; Organizational transformation; Adaptive capacity
  动态能力理论; 红色纪念馆; 公益一类事业单位; 组织转型; 自适应能力
• Abstract: Against the backdrop of the classified reform of public welfare institutions, the traditional dependent operation mode of red memorial halls relying entirely on fiscal appropriations can no longer meet the requirements of modern public cultural governance amid upgraded public demands for red culture and refined fiscal management. Carrying out progressive organizational reform and establishing a diversified supplementary operation model has become an objective trend for the development of the industry. Taking the New Fourth Army Memorial Hall in Yancheng as a case, this paper adopts literature research, case analysis and semi-structured interviews to analyze its whole transformation process from exclusive fiscal support to a diversified model based on the three-dimensional framework of dynamic capabilities theory. The study finds that the venue has developed new public services such as red study tours and inter-museum cooperation by identifying external opportunities and made limited internal resource adjustments under institutional restrictions. However, its transformation is still plagued by delayed environmental perception, insufficient service innovation and obstacles in resource reconstruction, with institutional constraints, resource solidification and organizational inertia serving as major barriers. This paper puts forward optimization strategies corresponding to the three dimensions, which can provide references for the reform of prefecture-level red cultural venues of the same kind and supplement empirical research on dynamic capabilities theory in the field of public institutions. 在公益类事业单位分类改革背景下，红色纪念馆传统全额财政拨款的依附式运营模式，已无法适配公众红色文化需求升级与财政精细化管理的现代公共文化治理要求，开展渐进式组织变革、搭建多元补充运行模式是行业发展的客观趋势。本文以盐城市新四军纪念馆为案例，运用文献研究法、案例分析法和半结构化访谈法，依托动态能力理论三维框架，分析其从单一财政供给向多元模式转型的全过程。研究发现，该场馆通过识别外部机遇拓展红色研学、馆际合作等新型公共服务，并在体制限制下完成内部有限资源调整，但转型过程中依旧存在环境感知滞后、服务创新不足、资源重构困难等问题，体制约束、资源固化与组织惯性是主要阻碍。本文对应三大维度提出优化策略，既可以为同级别地市级红色文博场馆改革提供参考，也能够补充动态能力理论在公共事业单位领域的实证研究。
• DOI: 10.35534/pss.0808119 (registering DOI)
• Cite: 韦苏容．动态能力视角下公益一类红色纪念馆组织自适应转型路径研究——以盐城市新四军纪念馆为例［J］．社会科学进展，2026，8（8）：700-705.