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四川民族地区体育非物质文化遗产与旅游融合发展困境与路径

Dilemma and Path of Integrated Development of Sports Intangible Cultural Heritage and Tourism in Sichuan Ethnic Areas

Study on China Physical Science / 2024,6(3): 343-352 / 2024-10-10 183 232

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• Authors: 何春燕 兰雅茜
• Information:

  南充电影工业职业学院，南充

• Keywords:
  Ethnic areas; Sports intangible cultural heritage; Sports tourism; Integrated development
  民族地区; 体育非遗; 体育旅游; 融合发展
• Abstract: With the remarkable development of China’s economy, the growing of tourism, ethnic sports gradually rise, more and more people into ethnic areas, explore ethnic customs, participate in ethnic sports. Based on the new economy, new infrastructure, new customer groups and new needs, to launch innovative and diversified development challenges for national sports tourism. By using the research methods of literature, logic analysis and mathematical statistics, this paper discusses the development obstacles and development paths of the integration of sports intangible cultural heritage and cultural tourism in Sichuan ethnic areas. The results show that the top-level design of sports intangible cultural heritage and sports tourism industry in minority areas is not mature; The development of national sports event tourism industry is unbalanced; The integration and development of sports intangible heritage and cultural tourism in minority areas are unbalanced. It is concluded that further integrated development requires scientific development planning; Digging the traditional national sports, creating a new model of integrated sports tourism; Improve the two-way national sports tourism development model at home and abroad. The formation of the integrated development model of “intangible cultural heritage + sports tourism” in Sichuan will help the sports tourism industry in Sichuan gradually mature and enhance the soft power of national sports and sports tourism. 随着我国经济的显著发展以及旅游业的日益壮大，民族体育逐渐兴起，越来越多的人走进民族地区，探索民族风情，参与民族体育活动。基于新经济、新基建、新客群和新需求，民族体育旅游面临着创新性多元发展的挑战。本文运用文献资料法、逻辑分析法、数理统计法等研究方法，探讨四川民族地区体育非物质文化遗产与文化旅游融合发展的障碍和路径。研究结果显示：民族地区体育非物质文化遗产与体育旅游产业的顶层设计尚不成熟；民族体育赛事旅游产业发展不均衡；民族地区体育非物质文化遗产与文化旅游融合发展失衡。经探讨得出，进一步融合发展需科学制定发展规划；深入挖掘民族传统体育项目，打造一体化体育旅游新模式；健全国内外双向民族体育旅游发展模式。四川“非遗+体育旅游”融合发展模式的形成，有助于四川体育旅游产业逐步走向成熟，提升民族体育与体育旅游的软实力。
• DOI: https://doi.org/10.35534/scps.0603030
• Cite: 何春燕，兰雅茜．四川民族地区体育非物质文化遗产与旅游融合发展困境与路径［J］．中国体育研究，2024，6（3）：343-352．