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体育非物质文化遗产与旅游深度融合发展的现实困境与实现路径

Realistic Dilemma and Realization Path of the Deep Integration of Sports Intangible Cultural Heritage and Tourism

Study on China Physical Science / 2024,6(3): 235-246 / 2024-09-26 323 625

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• Authors: 马文博¹ 陈虹洁² 罗筱²
• Information:

  1．西安建筑科技大学体育学院，西安；
  2．陕西学前师范学院体育学院，西安

• Keywords:
  Sports intangible cultural heritage; Traditional sports culture; Tourism; Fusion Development
  体育非物质文化遗产; 传统体育文化; 旅游; 融合发展
• Abstract: This paper discusses the dynamic mechanism and realistic dilemma of the deep integration of sports intangible cultural heritage and tourism, and puts forward the corresponding realization path. First of all, the dynamic mechanisms such as policy promotion and support, economic drive and market demand, social participation and community mobilization, technological innovation and digital transformation provide a strong guarantee for the tourism of traditional sports. However, the contradiction between protection and commercialization, lack of participation and social identity, insufficient resource allocation and infrastructure, and insufficient cultural identity and education promotion restrict its sustainable development. Therefore, the paper suggests that the deep integration of sports intangible cultural heritage and tourism should be promoted by strengthening policy support and system guarantee, innovating activity forms and experience modes, deepening education promotion and social recognition, and strengthening cross-border cooperation and resource integration. Through multi-party cooperation and innovative means, the attraction and social identity of traditional sports will be enhanced, and its development in the modern tourism market will be promoted, and finally a win-win situation of cultural inheritance and economic development will be realized. 本研究探讨了体育非物质文化遗产与旅游深度融合发展的动力机制与现实困境，并提出相应的实现路径。首先，政策推动与支持、经济驱动与市场需求、社会参与与社区动员、技术创新与数字化转型等动力机制，为传统体育的旅游化发展提供了有力保障。然而，保护与商业化之间的矛盾、参与度不足与社会认同缺失、资源配置与基础设施不足、文化认同与教育推广不足等困境，则制约了其可持续发展。为此，本研究建议通过增强政策支持与制度保障、创新活动形式与体验模式、深化教育推广与社会认同、加强跨界合作与资源整合等路径，推动体育非物质文化遗产与旅游的深度融合。通过多方协作与创新手段，提升传统体育的吸引力和社会认同感，促进其在现代旅游市场中的发展，最终实现文化传承与经济发展的双赢。
• DOI: https://doi.org/10.35534/scps.0603021
• Cite: 马文博，陈虹洁，罗筱．体育非物质文化遗产与旅游深度融合发展的现实困境与实现路径［J］．中国体育研究，2024，6（3）：235-246．