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高质量发展趋势下体育产业创新模式与实践路径研究

Research on Sports Industry Innovation Model and Practice Path under the Trend of High Quality Development

Study on China Physical Science / 2024,6(4): 502-506 / 2024-12-10 133 172

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• Authors: 鲁栋¹      马文博²      王彦博²     
• Information:

  1．广东体育职业技术学院竞技体育学院，广州；
  2．西安建筑科技大学体育学院，西安

• Keywords: High quality development; Sports industry; Innovation mode; Practice path; Digital age 高质量发展；体育产业；创新模式；实践路径；数字时代
• Abstract: With the update and iteration of the digital age, various industries in the society show different development trends, especially the sports industry. The state attaches great importance to this and issues policy documents to support the innovative model and high-quality development of the sports industry. It can be seen that the sports industry based on the trend of high-quality development in the digital era has a large space for innovative applications. However, the problems facing the high-quality development of the sports industry, such as the lack of digital technology integration, the low suitability of operation and management mode, and the inaccurate focus of sports consumption demand, need to be solved urgently. This paper uses scientific research methods such as literature, logical analysis and expert interviews to explore the relationship between high-quality development and the sports industry, clarify the connotation of high-quality development, analyze the current situation of the sports industry, and explore the impact of highquality development on the sports industry. Based on the theoretical basis of sports industry innovation model, the role of innovation theory in sports industry is discussed. Finally, through the research results, the paper puts forward the practical path to promote the high-quality development of sports industry, in order to provide effective basis for the high-quality development of China’s future sports industry. 随着数字时代的不断更新迭代，社会各行业呈现出不同的发展态势，体育产业在其中表现得尤为明显。对此，国家高度重视，发布政策文件以支持体育产业创新模式并实现高质量发展。由此可见，在数字时代高质量发展趋势下的体育产业具有较大的创新应用空间。然而，体育产业高质量发展面临着数字技术融合度不足、运营管理模式适配度不高、体育消费需求聚焦度不准等亟待解决的问题。本研究运用文献资料法、逻辑分析法和专家访谈法等科研方法，探讨高质量发展与体育产业之间的关系，厘清高质量发展内涵，分析体育产业发展现状，探究高质量发展对体育产业的影响。基于体育产业创新模式的理论基础，讨论创新理论在体育产业中的作用。最后，依据研究结果提出推动体育产业高质量发展的实践路径，以期为我国未来体育产业高质量发展提供有效依据。
• DOI: https://doi.org/10.35534/scps.0604049
• Cite: 鲁栋，马文博，王彦博．高质量发展趋势下体育产业创新模式与实践路径研究［J］．中国体育研究，2024，6（4）：502-506．