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数媒时代下中华体育精神的演进困境及路径

The Dilemma and Path of the Evolution of Chinese Sports Spirit in the Age of Digital Media

Study on China Physical Science / 2024,6(4): 551-555 / 2024-12-31 108 180

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• Authors: 戴旺强¹      黄格²      贺灿³      陈苗⁴      谭镕⁵     
• Information:

  1．长沙市湘一史家坡学校，长沙；
  2．湖南司法警官职业学院，长沙；
  3．宁乡一中白马桥中学，长沙；
  4．长沙县百熙实验中学，长沙；
  5．长沙周南梅溪湖中学，长沙

• Keywords: The era of digital media; Chinese sportsmanship; Plight; Path 数媒时代；中华体育精神；困境；路径
• Abstract: This study uses the literature method and logical analysis method to explore the evolution dilemma of Chinese sportsmanship in the era of digital media. The study concludes that it is facing the evolutionary dilemma of the public’s attention being robbed, the lack of order in the dissemination of sports public opinion, and the gradual spread of sports fan circles. Based on this, it is proposed to create a mainstream new media matrix for sports. excavate sports stories with Chinese characteristics and establish a technical verification and restraint mechanism; Promote the return of sports public opinion to rationality and build a digital multi-party regulatory mechanism; Establish an evolution path such as a digital collaborative governance system. 本研究运用文献资料法、逻辑分析法等，探寻数媒时代下中华体育精神的演进困境。研究认为：面临着大众的注意力被劫掠、体育舆论传播缺乏秩序、体育饭圈化逐渐蔓延等演进困境。基于此，提出打造体育主流新媒体矩阵；挖掘中国特色体育故事、建立技术核查制约机制；推动体育舆论传播回归理性、构建数字化多方监管机制；建立数字化协同共治体系等演进路径。
• DOI: https://doi.org/10.35534/scps.0604057
• Cite: 戴旺强，黄格，贺灿，等．数媒时代下中华体育精神的演进困境及路径［J］．中国体育研究，2024，6（4）：551-555．