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世界赛事名城建设背景下成都重大赛事文化活动价值的创造性转化研究

Study on the Creative Transformation of the Value of Major Sports Cultural Events in Chengdu under the Background of Building a World-Famous Sports City

Study on China Physical Science / 2025,7(3): 229-238 / 2025-09-23 5 4

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• Authors: 柳伟¹ 张云飞²
• Information:

  1. 成都体育学院，成都；
  2. 上海科学技术职业学院，上海

• Keywords:
  World-famous sports city; Major sports cultural events; Creative transformation
  世界赛事名城; 重大赛事文化活动; 创造性转化
• Abstract: Driven by the strategy of “World-famous sports city”, Chengdu has successfully hosted international sports events such as the World University Summer Games and the World Games, which have yielded pronounced shortterm economic and social benefits. However, a marked post-event value depreciation has been observed. Based on the five-dimensional framework of institutionalized leadership, scenario construction, digital empowerment, universal participation, and brand building, this study constructs a model of “creative transformation of event cultural value”, and findings reveal that:(1) each of the five dimensional variables have a significant positive impact on the transformation of the value of the event and cultural activities; (2) cultural integration, social benefits and economic efficiency play an intermediary role in the above relationship, with cultural integration contributing the most to the intermediary, and economic efficiency being the most prominent in the path of digital empowerment; (3) the scenario construction and the brand building is the weak link at the present time. In this regard, the systematic proposal of “system coordination - scene immersion - digital governance - universal co-creation - brand symbiosis” is put forward, in order to open up the “event - culture - industry - city” Value loop closure. And provide theoretical basis and practical path for Chengdu to build an event culture highland with global influence. 在“世界赛事名城”战略驱动下，成都已成功举办世界大学生夏季运动会、世界运动会等国际体育赛事，短期经济社会效益显著，但赛后价值衰减问题突出。本研究以制度化引领、场景化建设、数字化赋能、全民化参与、品牌化塑造五维框架为核心，构建“赛事文化价值创造性转化”模型，研究结果表明：（1）五维变量均对赛事文化活动价值转化具有显著正向影响；（2）文化融合、社会效益、经济效能在上述关系中发挥中介作用，其中文化融合的中介贡献最大，经济效能在数字化赋能路径中的作用最突出；（3）场景化建设与品牌化塑造是当前的薄弱环节。为此，提出“制度统筹—场景沉浸—数字智治—全民共创—品牌共生”的系统化建议，以打通“赛事—文化—产业—城市”的价值闭环，为成都建设具有全球影响力的赛事文化高地提供理论依据与实践路径。
• DOI: https://doi.org/10.35534/scps.0703034
• Cite: 柳伟，张云飞．世界赛事名城建设背景下成都重大赛事文化活动价值的创造性转化研究［J］．中国体育研究，2025，7（3）：229-238.