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文化遗产步道游客满意度研究——以都江堰为例

Research on Tourist Satisfaction of Cultural Heritage Trails—Taking Dujiangyan as an Example

夏昌阳¹, 易美林², 刘勇³

Study on China Physical Science / 2026,8(2): 149-157 / 2026-07-21 45 36

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• Information:

  1. 成都体育学院运动休闲学院，成都；
  2. 成都大学体育学院，成都；
  3. 四川旅游学院山地旅游与休闲科学研究院，成都

• Keywords:
  Cultural heritage trail; Tourist satisfaction; Expectation value theory; Dujiangyan
  文化遗产步道; 游客满意度; 期望价值理论; 都江堰
• Abstract: In the context of the integration of cultural heritage protection and tourism development in China, cultural heritage trails, as an emerging linear heritage utilization model, have attracted significant attention due to their quality of visitor experience and sustainable development. This paper takes the Dujiangyan Cultural Heritage Trail as an empirical case and constructs a research model based on the Expectation Value Theory to explore the comprehensive influence mechanism of service perception, price perception, cultural perception, and psychological expectation contrast on visitor satisfaction. The study adopts the questionnaire survey method, collects 387 valid samples through online and offline mixed channels, processes the data using SPSS, and proposes research hypotheses. The hypotheses are tested through the Structural Equation Model (SmartPLS 4.0). The results show that service perception, price perception, and cultural perception not only have a significant positive direct impact on visitor satisfaction, but also have an indirect impact through the comparison of psychological expectations; among them, cultural perception and the comparison of psychological expectations are the core paths affecting satisfaction. Therefore, the study proposes optimization suggestions from aspects such as improving public service quality, standardizing the consumption environment along the route, and deepening the interpretation of cultural heritage value, with the aim of providing theoretical references and practical guidance for the refined management and sustainable utilization of cultural heritage trails in China. 在我国文化遗产保护与旅游融合发展的背景下，文化遗产步道作为一种新兴的线性遗产利用模式，其游客体验质量与可持续发展受到广泛关注。本文以都江堰文化遗产步道为实证案例，基于期望价值理论构建研究模型，探讨服务感知、价格感知、文化感知及心理预期对比对游客满意度的综合影响机制。研究采用问卷调查法，通过线上线下混合渠道收集有效样本387份，运用SPSS对数据进行处理，并提出研究假设，通过结构方程模型（SmartPLS4.0）对假设进行检验。结果表明：服务感知、价格感知与文化感知不仅对游客满意度具有显著正向直接影响，也通过心理预期对比产生间接影响；其中，文化感知与心理预期对比是影响满意度的核心路径。因此，研究从提升公共服务质量、规范沿线消费环境、深化文化遗产价值阐释等方面提出优化建议，以期为我国文化遗产步道的精细化管理和可持续利用提供理论参考与实践指引。
• DOI: 10.35534/scps.0802022 (registering DOI)
• Cite: 夏昌阳，易美林，刘勇．文化遗产步道游客满意度研究——以都江堰为例［J］．中国体育研究，2026，8（2）：149-157.