Keywords:
Business plan writing; Teaching reform; Innovation and entrepreneurship education
商业计划书写作;创新创业教育;教学改革
Abstract:
Business plan writing course is an important link to teach students business plan knowledge,
establish the consciousness of entrepreneurship and improve their comprehensive ability. The effect of the
curriculum is related to the enthusiasm and ability of the new generation of young people to participate
in building an innovative country. Based on the analysis of the current teaching situation of business
Plan Writing course, this paper puts forward suggestions on the teaching reform of business plan writing
course from the aspects of teaching content, methods and assessment of business plan course, in order to
achieve the teaching purpose of the course and obtain better teaching effect.
大学生商业计划书写作课程是传授学生商业计划书知识、树立双创意识、提高综合能力的重要环节。课程的效果关乎我国新一代年轻人参与创新型国家建设的热情和能力。本文通过分析目前《商业计划书写作》课程的实际教学情况,从商业计划书课程的教学内容、方法、考核等方面提出商业计划书写作课程的教学改建议,以期达到课程教学目的,获得更好教学效果。