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浅析市场营销专业《电子商务》课程的思政教育

Research on Ideological and Political Education of E-commerce Course for Marketing Major

Education Study / 2021,3(1): 49-53 / 2020-12-31 937 770

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• Authors: 汪建华 赵元瑞 赵建彬*
• Information:

  东华理工大学，南昌

• Keywords:
  Ideological and political in course; E-commerce; Marketing
  课程思政; 电子商务; 市场营销
• Abstract: “E-commerce” is a main course of marketing major and an important channel of Ideological and political education. Based on the actual situation of marketing major, this paper discusses the importance of implementing ideological and political education in E-commerce course of marketing major, explores the ideological and political elements of e-commerce course from four aspects of patriotism education, outlook on life and values education, credit management education and innovation and entrepreneurship awareness education, and put forward the concrete implementation way of Ideological and political education of e-commerce course. 《电子商务》是市场营销专业的一门主干课程，是重要的思政教育渠道。本文结合市场营销专业的实际情况，在论述市场营销专业《电子商务》课程中实施思政教育重要性的基础上，从爱国主义教育、人生观价值观教育、诚信经营教育及创新创业意识教育 4 个方面挖掘了《电子商务》的课程思政元素，并提出了《电子商务》课程思政的具体实施途径。
• DOI: https://doi.org/10.35534/es.0301009
• Cite: 赵元瑞，赵建彬．浅析市场营销专业《电子商务》课程的思政教育［J］．教育研讨，2021，3（1）：49-53．