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新文科背景下“电子商务”教学创新改革设计

Innovation and Reform Design of E-commerce Teaching under the Background of New Liberal Arts

Education Study / 2024,6(1): 124-130 / 2024-03-01 369 556

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• Authors: 胡小玲      张陈杰     
• Information:

  同济大学浙江学院，嘉兴

• Keywords: New liberal arts construction; E-commerce; Teaching reform; Teaching innovation 新文科建设；电子商务；教学改革；教学创新
• Abstract: In the context of the construction of new liberal arts, the teaching innovation of the “E-commerce” course aims to change the current situation of “the contradiction between the fast updating of e-commerce content and outdated textbook content, the emphasis on theory over practical teaching, and the neglect of cultivating students’ humanistic literacy and ideological depth”. Based on the teaching philosophy of “student-centered, output oriented, project driven, and evaluation guaranteed”, we continuously practice the innovative ideas of “four qualities, five dimensions, and three elements” to promote the reshaping of teaching content, innovation of teaching models, and diversification of assessment methods. TTe teaching innovation of “e-commerce” has achieved certain teaching results, and students’ practical abilities have been significantly improved. They have also performed excellently in subject competitions and college student innovation projects. Teachers have also improved their teaching research and practical skills, and have achieved certain teaching results and achievements. 在新文科建设背景下，“电子商务”课程教学创新旨在改变“电商内容更新快与教材内容过时的矛盾、重理论轻实践教学、忽视培养学生人文素养和思想深度”的现状。基于“以学生为中心、以产出为导向、以项目为驱动、以评价为保障”的教学理念，不断实践“四性·五维·三元”的创新思路，推动教学内容的重塑、教学模式的创新和考核方式的多元化。“电子商务”教学创新取得一定的教学成效，学生实践能力明显得到提升，在学科竞赛和大学生创新项目中也表现优异，教师在教研和实践技能上也得到提升，并取得一定的教学成效和成果。
• DOI: https://doi.org/10.35534/es.0601020
• Cite: 胡小玲，张陈杰．新文科背景下“电子商务”教学创新改革设计［J］．教育研讨，2024，6（1）：124-130．