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“智慧平台+学科竞赛”双轮驱动下的混合式教学模式改革与实践——以“营销策划”课程为例

The Reform and Practice of Hybrid Teaching Model Driven by “Smart Platform + Subject Competition” —Taking the Course “Marketing Planning” as an Example

教育研讨 / 2024,6(1)：93-99 / 2024-02-02 87 88

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• 作者： 熊科¹      彭薇²     
• 单位：

  1．北京师范大学人文和社会科学高等研究院，珠海；
  2．中山职业技术学院，中山

• 关键词： 智慧教学；学科竞赛；混合式教学
• Smart teaching; Subject competition; Hybrid teaching
• 摘要： 在“教育信息化”建设的时代背景下，论文以“应用型人才培养”为目标，以激发学生兴趣、满足学生需要为教育理念，构建基于“智慧平台+学科竞赛”双轮驱动的混合式教学模式，对“营销策划”课程进行教学改革探索，旨在提升学生学习的主动性和积极性，提高老师教学效率和教学质量。
• In the context of the construction of “educational informatization”, the paper aims to cultivate applied talents with the educational concept of stimulating students' interest and meeting their achievement needs. It constructs a hybrid teaching model based on the “smart platform +subject competition” dual wheel drive, and explores the teaching reform of the course “Marketing Planning”.The purpose of the paper is to enhance students' initiative and enthusiasm in learning as well as teachers' teaching efficiency and quality.
• DOI： https://doi.org/10.35534/es.0601016
• 引用： 熊科，彭薇．“智慧平台+学科竞赛”双轮驱动下的混合式教学模式改革与实践［J］．教育研讨，2024，6（1）：93-99．