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短视频泛娱乐化思潮对大学生思想政治教育的影响研究

Research on the Impact of the Trend of Short Video Entertainment on College Students’ Ideological and Political Education

Education Study / 2025,7(10): 1080-1084 / 2025-10-27 81 64

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• Authors: 张芷诺 林晨曦 王众
• Information:

  浙大城市学院，杭州

• Keywords:
  Short video pan-entertainment; College students; Ideological and political education
  短视频泛娱乐化; 大学生; 思想政治教育
• Abstract: With the rapid development of mobile internet technology, short video platforms have become an integral part of college students’ daily lives. The pan-entertainment phenomenon of short videos has exerted profound impacts on ideological and political education for college students. Through questionnaire surveys, this paper investigates the current status of college students’ usage of short video platforms, their understanding and attitudes towards the “panentertainment” trend of short videos, as well as its specific influences on ideological and political education. Finally, the study systematically analyzes the impacts of short video pan-entertainment on college students from governmental, platform, university, and individual perspectives, while proposing corresponding countermeasures. 随着移动互联网技术的快速发展，短视频平台已成为大学生日常生活的重要组成部分。短视频泛娱乐化现象对大学生思想政治教育产生了深远影响。本文通过问卷调查，对当前大学生短视频平台使用基本情况、对短视频“泛娱乐化”的了解程度及态度倾向，以及短视频“泛娱乐化”对大学生思想政治教育的具体影响展开调查。最后从政府、平台、高校和个人层面，系统分析短视频泛娱乐化对大学生的影响，并提出相应对策建议。
• DOI: https://doi.org/10.35534/es.0710203 (registering DOI)
• Cite: 张芷诺，林晨曦，王众．短视频泛娱乐化思潮对大学生思想政治教育的影响研究［J］．教育研讨，2025，7（10）：1080-1084．